Factors Affecting Household Intention to Use Solar Photovoltaic Technology in Selangor Malaysia
DOI:
https://doi.org/10.21834/e-bpj.v10i31.6555Keywords:
Solar Photovoltaic, Renewable Energy, Sustainable, AwarenessAbstract
This paper examines factors influencing households' intentions to adopt solar photovoltaic (PV) technology in Selangor, Malaysia, supporting the national goal of 20% renewable energy by 2025. Using the Technology Acceptance Model (TAM), it analyzes attitudes toward perceived ease of use and usefulness. The model is extended to include relative advantages, environmental awareness, cost, and government initiatives. Data from 150 non-solar users, analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM), shows limited public awareness as a key barrier. Findings highlight the need for targeted education, cost policies, and interventions to enhance adoption and support Malaysia's renewable energy transition.
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Copyright (c) 2025 Rabiatul Munirah Alpandi, Amirul Afif Muhamat, Fatin Farazh Ya'acob, Dzetty Soraya Abdul Aziz , Lulus Kurniasih

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