Factors Affecting Household Intention to Use Solar Photovoltaic Technology in Selangor Malaysia

Rabiatul Munirah Alpandi; Amirul Afif Muhamat; Fatin Farazh Ya'acob; Dzetty Soraya Abdul Aziz; Lulus Kurniasih

doi:10.21834/e-bpj.v10i31.6555

Authors

Rabiatul Munirah Alpandi RIG Climate Risk and Sustainable Finance, Faculty Business and Management, Universiti Teknologi Mara (UiTM), Malaysia
Amirul Afif Muhamat RIG Climate Risk and Sustainable Finance, Faculty Business and Management, Universiti Teknologi Mara (UiTM), Malaysia
Fatin Farazh Ya'acob Department of Economics and Financial Studies Faculty of Business and Management, Universiti Teknologi Mara (UiTM), Malaysia
Dzetty Soraya Abdul Aziz Department of Fundamental Energy Science, Graduate School of Energy Science, Kyoto University, Japan
Lulus Kurniasih Department of Accounting, Faculty of Economics and Business, University Sebelas Maret, Indonesia

DOI:

https://doi.org/10.21834/e-bpj.v10i31.6555

Keywords:

Solar Photovoltaic, Renewable Energy, Sustainable, Awareness

Abstract

This paper examines factors influencing households' intentions to adopt solar photovoltaic (PV) technology in Selangor, Malaysia, supporting the national goal of 20% renewable energy by 2025. Using the Technology Acceptance Model (TAM), it analyzes attitudes toward perceived ease of use and usefulness. The model is extended to include relative advantages, environmental awareness, cost, and government initiatives. Data from 150 non-solar users, analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM), shows limited public awareness as a key barrier. Findings highlight the need for targeted education, cost policies, and interventions to enhance adoption and support Malaysia's renewable energy transition.

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