Transforming "Internet Celebrity " Elements into Yingjing Black Sand  Product Design: An exploration of traditional handcrafts development

Xuemin You; Rafeah Legino; Ling Wang; Xiao Pan

doi:10.21834/e-bpj.v9iSI17.5435

Authors

Xuemin You Faculty of Product Design, Chengdu Academy of Fine Arts, Sichuan Conservatory of Music, Chengdu City, Sichuan Province, China
Rafeah Legino Formgiving Design Research Group, College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Ling Wang Faculty Of Enducation, Universiti Teknologi MARA, 47000 Bandar Puncak Alam, Selangor, Malaysia
Xiao Pan College of Cultural Media, Changchun College of Electronic Technology, Changchun, China

DOI:

https://doi.org/10.21834/e-bpj.v9iSI17.5435

Keywords:

Internet Celebrity , Yingjing Black Sand , Product Design , Cultural Product Design , Traditional Handcrafts

Abstract

The history of the YingJing black sand product can trace back to the Spring and Autumn Periods in China. Like many traditional handicrafts, the techniques of this product list as a national intangible cultural heritage. In today's 5G world, consumers have increasingly high demands for fashion, unique cultural attributes, and product interest. YingJing black sand products have also faced unprecedented challenges. This paper aims to transform Internet celebrity elements into the Yingjing black sand product design to discuss the development of traditional handicraft products and the design methods and design models of cultural products derived from traditional handicrafts.

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