Exploring Attitude and Behavior Towards Shopping at Zero-Waste Store:  An intra-personal and external factors approach

Monica Hody Setiawan; Nosica Rizkalla

doi:10.21834/e-bpj.v9iSI19.5766

Authors

Monica Hody Setiawan Universitas Multimedia Nusantara, Tangerang, Indonesia
Nosica Rizkalla Universitas Multimedia Nusantara, Tangerang, Indonesia

DOI:

https://doi.org/10.21834/e-bpj.v9iSI19.5766

Keywords:

Zero-waste Store, Environmental Knowledge, Environmental Lifestyle, Attitude and Behavior

Abstract

Many retailers have switched their business model to zero-waste retail to preserve the environment. However, many consumers still feel unfamiliar with this system and thus feel reluctant to continue shopping at zero-waste retail. This study employed the internal-external approach to comprehend consumers' intentions to shop at zero-waste stores. A total of 125 responses were collected and analyzed in SEM with Lisrel. This study found that environmental knowledge and reputation positively impact attitudes toward shopping in zero-waste stores, which in turn would also affect purchase behavior toward zero-waste stores.

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