Social Media Entrepreneurs and Environmental Sustainability: Millennials in Malaysia

Norashida Othman; Siti Norida  Wahab; Nur Azirah Zahida  Mohamad Azhar; Nosica  Rizkalla

doi:10.21834/ebpj.v7i21.3692

Authors

Norashida Othman Faculty of Business and Management, University Teknologi MARA, Puncak Alam Campus 42300 Selangor
Siti Norida Wahab Department of Technology and Supply Chain Management Studies, Faculty of Business and Management, University Teknologi MARA, Puncak Alam Campus 42300 Selangor, Malaysia
Nur Azirah Zahida Mohamad Azhar Department of Economics and Financial Studies, Faculty of Business and Management, University Teknologi MARA, Puncak Alam Campus 42300 Selangor, Malaysia
Nosica Rizkalla Department of Management, Faculty of Business, Universitas Multimedia Nusantara, Jl. Scientia Boulevard, Curug Sangereng, Kec. Klp. Dua, Kabupaten Tangerang, Banten 15810

DOI:

https://doi.org/10.21834/ebpj.v7i21.3692

Keywords:

Skill Acquisition, Millenial, Enterpreneurship, Social Media

Abstract

The advantage of today's millennials is that the amount of information at their fingertips is almost unlimited. They may be particularly capable of looking for opportunities in the new economic environment of the era of epidemics. However, the study on social media's influence on the development of entrepreneurial skills among millennials has received little attention thus far. In addressing this gap, this study explores the influence of social media as perceived entrepreneurial skills learned by millennials. This study also emphasizes social media usage and the consequences of environmental degradation.

References

Ademiluyi, L.F. (2019). Influence of Social Media on Entrepreneurship Innovation and Creativity Skill Acquisition of Polytechnic Graduating Students in Osun State, Nigeria. African Journal of Applied Research, 5(2), 103-114.

Ajjan, H., Beninger, S., Mostafa, R., & Crittenden, V.L. (2014). Empowering Women Entrepreneurs in Emerging Economies: A Conceptual Model. Organizations and Markets in Emerging Economies, 5(1), 16-30.

Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.

Ali Qalati, S., Li, W., Ahmed, N., Ali Mirani, M., & Khan, A. (2020). Examining the Factors Affecting SME Performance: The Mediating Role of Social Media Adoption. Sustainability, 13(1), 75. doi:10.3390/su13010075

Azodo, A.P. (2014). Attitude influence on performance in technical skill acquisition among formal technical trainees. International journal of research studies in education, 3(5), 103-112.

Bahar, N., Wahab, S.N. and Ahmad, N.D. (2020). Understanding Challenges Faced in Online Teaching and Learning Among Malaysian Universities’ Instructors During COVID-19 Pandemic’, Proceedings of the International Conference on e-Learning, ICEL, 2020-December, 154-157, 6th International Conference on e-Learning, ICEL 2020, 6-7 December 2020, Sakheer, Bahrain. doi:10.1109/econf51404.2020.9385474.

Batmunkh, A. (2022). Carbon Footprint of The Most Popular Social Media Platforms. Sustainability, 14(4), 2195.

Boldureanu, G., Ionescu, A.M., Bercu, A.-M., Bedrule-Grigoruță, M.V., & Boldureanu, D. (2020). Entrepreneurship Education through Successful Entrepreneurial Models in Higher Education Institutions. Sustainability, 12(3), 1267. doi.org/10.3390/su12031267.

Burnette, J.L., Russell, M.V., Hoyt, C.L., Orvidas, K., & Widman, L. (2017). An online growth mindset intervention in a sample of rural adolescent girls. British Journal of Educational Psychology, 88(3), 428-445.

Chien, F., Anwar, A., Hsu, C.C., Sharif, A., Razzaq, A., & Sinha, A. (2021). The role of information and communication technology in encountering environmental degradation: proposing an SDG framework for the BRICS countries. Technology in Society, 65, 101587. 10.1016/j.techsoc.2021.101587.

Danish. (2019). Effects of information and communication technology and real income on CO2 emissions: The experience of countries along Belt and Road. Telematics and Informatics, 45.

Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial management & data systems.

Ismail, S., Nair, R.K., Sham, R., and Wahab, S.N. (2018). Impacts of Online Social Media on Investment Decision in Malaysia. Indian Journal of Public Health Research & Development, 9(11), 241-1246.

Johnstone, L., & Lindh, C. (2018). The sustainability‐age dilemma: A theory of (un) planned behaviour via influencers. Journal of consumer behaviour, 17(1), e127-e139.

Khan, F.N., Sana, A., & Arif, U. (2020). Information and communication technology (ICT) and environmental sustainability: a panel data analysis. Environmental Science and Pollution Research, 27(29), 36718-36731.

Mathur, S., Tewari, A., & Singh, A. (2021). Modeling the Factors affecting Online Purchase Intention: The Mediating Effect of Consumer’s Attitude towards User- Generated Content. Journal of Marketing Communications, 1–20. doi:10.1080/13527266.2021.1936126

Ngai, E.W.T., Tao, S.S.C., & Moon, K.K.L. (2015). Social media research: Theories, constructs, and conceptual frameworks. International Journal of Information Management, 35(1), 33-44.

Olayinka, I., & Eze, M. C. (2020). Social Media on Skill Acquisition and Academic Performance of Business Education Students in Colleges of Education in Enugu State, Nigeria. KIU Journal of Social Sciences, 5(4), 357-364.

Omekwu, Charles O., H. N. Eke, & N. J. Odoh (2014). The use of social networking sites among the undergraduate students of University of Nigeria, Nsukka, Library Philosophy and Practice (e-journal),: 2-27.

Scuotto, V., Del Giudice, M., & Carayannis, E. G. (2016). The effect of social networking sites and absorptive capacity on SMES’ innovation performance. The Journal of Technology Transfer, 42(2), 409–424.

Schmitz, A., Urbano, D., Dandolini, G. A., de Souza, J. A., & Guerrero, M. (2016). Innovation and entrepreneurship in the academic setting: a systematic literature review. International Entrepreneurship and Management Journal, 13(2), 369–395.

Sinha, A., Sengupta, T., & Saha, T. (2020). Technology policy and environmental quality at crossroads: Designing SDG policies for select Asia Pacific countries. Technological Forecasting and Social Change, 161, 120317.

Wang, W., Liang, Q., Mahto, R. V., Deng, W., & Zhang, S. X. (2020). Entrepreneurial entry: The role of social media. Technological Forecasting and Social Change, 161, 120337.

Wu, Y., & Song, D. (2019). Gratifications for social media use in entrepreneurship courses: learners’ perspective. Frontiers in Psychology, 10, 1270.

Yiwen F, & Hahn J. Job (2021). Insecurity in the COVID-19 Pandemic on Counterproductive Work Behavior of Millennials: A Time-Lagged Mediated and Moderated Model. International Journal of Environmental Research and Public Health. 18(16):8354. https://doi.org/10.3390/ijerph18168354