Culture and Technology: Visitor Experiences at the Palace Museum and China Science Museum
Keywords:
Emotional Experience, Visitor Behavior, Cultural vs. Science Museums；, Text MiningAbstract
The Palace Museum emphasises historical and cultural preservation, whereas the China Science and Technology Museum focuses on interactive engagement and technological innovation. This research used text-mining techniques to analyse 8,243 visitor comments to identify key differences influencing perceptions of museum experience satisfaction. Keyword extraction, semantic network analysis, and LDA topic modelling were conducted. The Palace Museum visitors typically addressed the historical atmosphere, crowd density, and guide services. In contrast, the science museum visitors highlighted interactive exhibits, family-friendliness, and educational value. These findings may inform museum design strategies by balancing authenticity with interactivity.
Keywords: Museum experience; Text mining; Visitor perception; Cultural vs. Science museums
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Copyright (c) 2025 Lei Hua, Wahiza Abdul Wahid, Noor Azly Mohammed Ali, Jianhua Dong
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