Indonesian Printing Industry Profile
DOI:
https://doi.org/10.21834/ebpj.v7iSI7.3786Keywords:
Printing, Industry, Profile, Industry ClassificationAbstract
This study aims to determine the profile of the printing industry from the point of view of the factors that influence the success of the industry. The influencing factors are marketing and sales and government regulations. Data were collected using the documentation method from literature and regulatory studies and analyzed by using qualitative data triangulation techniques. The results show that the profile of the printing industry in Indonesia is unique in terms of industrial classification. This is following applicable government regulations. Marketing and sales aspects show good results based on empirical studies of government reports. From the analysis, it can be seen that clarity of government regulations is needed for the sustainability and success of this industry to support the national agenda.
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Copyright (c) 2022 Amri Lala Hucadinota Ainul, Noor Azly Mohammed Ali, Rusmadiah Anwar
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
