Quality Management Implementation Among Commercial Printing Companies in Malaysia
Keywords:Management, Commercial Printing, Challenge and Strategy
Providing experienced and skilled people at all levels in the printing business are essential elements to building a business model that can help business performance towards global standards. The global printing industry issue is always related to print quality and productivity, moreover as a priority in achieving customer satisfaction. The issues of quality and productivity are relevant to be addressed to determine the survival of commercial printers. This study explored the Senior Managers and the owner of the companies in Malaysia Small and Medium Printing enterprises' perspective on quality management implementation. This research focuses on SME commercial printers in Malaysia and ten Senior Managers and the owner of the companies have been interviewed. This empirical study derived on three main categories, including the advantages and challenges of implementing quality management and the strategies adopted in sustaining it.
Keywords: Management; commercial printing; challenge and strategy
eISSN: 2398-4287 Â© 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peerâ€“review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians), and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.