Visual Content Analysis in Art and Design: A Case Study of Malaysia’s National Day Logo
DOI:
https://doi.org/10.21834/e-bpj.v11i35.7584Keywords:
visual content analysis, Malaysia National Day logo, art and design methodology, Rose’s four-step frameworkAbstract
National Day logos play an important role in communicating national identity and cultural values. However, systematic design-oriented approaches for analysing how formal and interpretive visual elements function within these logos remain limited. This study explores a design-based methodological approach for visual analysis by integrating formal and interpretive perspectives. Using an adapted visual content analysis method, six Malaysia National Day logos representing key evolutionary phases were analysed in terms of colour, typography, shape, and symbolism. The findings demonstrate shifts in aesthetic styles and national messaging across different periods, highlighting the relevance of structured visual analysis in art and design research.
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Copyright (c) 2025 SITI FAIRUZ MD HASHIM, Nani Hartina Ahmad, Mazni Omar, Mohd Hakim Mohd Sharif, Hartini Mohd Razali, Hayanee Malee
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