Determinants of Urban Recycling Behaviour: Evidence from Seremban, Malaysia

Saidatul Akma Hamik; Rissa Ivy Hairee Wee; Ku Shahnaim Mohamad Soffi; Mahazril ‘Aini Yaacob

doi:10.21834/e-bpj.v10iSI38.7658

Authors

Saidatul Akma Hamik Faculty of Administrative Science & Policy Studies, Universiti Teknologi MARA, Seremban, Malaysia
Rissa Ivy Hairee Wee Public Bank Berhad, Rasah Branch, Seremban, Malaysia
Ku Shahnaim Mohamad Soffi Faculty of Administrative Science & Policy Studies, Universiti Teknologi MARA, Seremban, Malaysia
Mahazril ‘Aini Yaacob Faculty of Administrative Science & Policy Studies, Universiti Teknologi MARA, Seremban, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v10iSI38.7658

Keywords:

Recycling intention, attitudes, subjective norms, perceived behavioural control

Abstract

Rapid urban growth creates environmental challenges, making effective waste management crucial for sustainable cities. This study examines recycling intention among urban communities in Seremban, focusing on attitudes, subjective norms, and perceived behavioural control. A survey of 110 residents revealed that all three factors positively influence recycling intention, with subjective norms being the strongest predictor. This suggests that social expectations and community influence play a significant role in promoting recycling practices. The findings emphasise the importance of community engagement and social support, offering practical insights for policymakers to design strategies that promote sustainable waste management and urban sustainability.

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