New Norm for Traditional Food Business by SMEs Entrepreneurs:  Case Study in Kota Kinabalu, Sabah

Harifah  Mohd Noor; Ubong  Imang; Adilah  Md Ramli; Rima Abdul Rahman; Teuku  Afrizal

doi:10.21834/ebpj.v6i16.2667

Authors

Harifah Mohd Noor Faculty of Social Sciences and Humanities (FSSK), University Malaysia Sabah, Malaysia,
Ubong Imang Faculty of Social Sciences and Humanities (FSSK), University Malaysia Sabah, Malaysia,
Adilah Md Ramli Faculty of Food Science and Nutrition, University Malaysia Sabah, Malaysia,
Rima Abdul Rahman Centre for Postgraduate Studies, University Malaysia Sabah, Malaysia
Teuku Afrizal Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Dipinegoro, Jawa Tengah, Indonesia

DOI:

https://doi.org/10.21834/ebpj.v6i16.2667

Keywords:

Key Words: Traditional Food, SMEs, Covid-19, New norms

Abstract

Traditional food represents the cultural identity that becomes income sources for Small and Mid-size enterprises (SMEs) entrepreneurs in Sabah. The sudden presence of the COVID-19 since March 2020 has impacted traditional food entrepreneurs. This research examines what strategies SMEs entrepreneurs are implementing. Factor Analysis is used to analyse 21 parameters of a new norm for the traditional food business. This study succeeded in developing three dimensions: enhancing existing business, new norm business and improving business skills. Entrepreneurs need to prepare strategies to meet new business norms. Support from the government and various agencies is required to enhance SME entrepreneurs' business capabilities.

Key Words; Traditional Food, SMEs, Covid-19, New norms

eISSN: 2398-4287Â© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peerâ€“review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v6i16.2667