Globalisation's Impact on Local Food Identity in Kota Kinabalu, Sabah, Malaysia

Abstract

This study aims at the impact of globalisation on local food identity in Kota Kinabalu, Sabah, Malaysia. This study surveyed 422 domestic tourists from Peninsular Malaysia using questionnaires as the research instrument. Tanjung Aru, Likas, and Universiti Malaysia Sabah are the study venues. Results showed that respondents agree with the statements under the globalisation awareness (item2,  =4.15±2.534); localisation (item 2, =4.04±0.666); food intake (item 2, = 4.01±4.007). Regarding local food identity, respondents agreed with the statements under sustainability ( = 4.41± 0.693). There is a moderate relationship between globalisation and local food identity with   = 0.593 (p <0.05).

Keywords: Local food, Globalisation, Identity, Tourism

eISSN: 2398-4287 © 2022. Adilah Md Ramli, NorFatihah Muslim, Harifah Mohd Noor, Teuku Afrizal. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v7i19.3242