A Systematic Review on Company Strategies to Cope with Covid-19 Crisis

Authors

  • Memiyanty Abdul Rahim Faculty of Administrative Science & Policy Studies, Universiti Teknologi MARA, Malaysia
  • Nurulathira Anati Malek Faculty of Administrative Science & Policy Studies, Universiti Teknologi MARA, Malaysia
  • Qurratu Aini Mat @ Muhammad AmBank (M) Berhad, Kuala Lumpur, Malaysia
  • Denies Priantinah Finance and Accounting Faculty of Economics, Universitas Negeri Yogyakarta, Indonesia

DOI:

https://doi.org/10.21834/ebpj.v7i20.3348

Keywords:

Covid-19, business sustainability, strategy, threat

Abstract

In the competitive world of business, companies need to always be prepared in facing external threats that could put their sustainability in danger. The most recent crisis that had put businesses in a threat is the emergence of Covid-19 pandemic on December 2019. The purpose of the systematic review is to analyse the measures or strategies adopted by companies in order to cope with Covid-19 crisis. Based on the review conducted, several recommendations are highlighted to ensure in the future, company are more ready to face any crises beforehand.

Keywords: Businesses; Strategies; Covid-19; Sustainability

eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v7i20.3348

Published

2022-06-26

How to Cite

Abdul Rahim, M., Anati Malek , N., Mat @ Muhammad, Q. A., & Priantinah, D. (2022). A Systematic Review on Company Strategies to Cope with Covid-19 Crisis. Environment-Behaviour Proceedings Journal, 7(20). https://doi.org/10.21834/ebpj.v7i20.3348