A Systematic Review on the Business Survival and Resilient Strategies for Hotel Owners during Covid-19 Pandemic

Memiyanty Abdul Rahim; Farhatul Mustamirrah Mahamad Aziz; Hazariah Yais Razali; Sri Hardinigsih

doi:10.21834/e-bpj.v9iSI22.5898

Authors

Memiyanty Abdul Rahim Faculty of Administrative Science & Policy Studies, Universiti Teknologi MARA, Shah Alam, Malaysia; Socio-Economic Research Group, Universiti Teknologi MARA, Shah Alam, Malaysia; The Institute of Big Data and Artificial Intelligence, Universiti Teknologi MARA, Shah Alam, Malaysia
Farhatul Mustamirrah Mahamad Aziz Faculty of Administrative Science & Policy Studies, Universiti Teknologi MARA, Shah Alam, Malaysia; Socio-Economic Research Group, Universiti Teknologi MARA, Shah Alam, Malaysia
Hazariah Yais Razali Faculty of Administrative Science & Policy Studies, Universiti Teknologi MARA, Shah Alam, Malaysia
Sri Hardinigsih Politeknik Negeri Semarang, Semarang, Indonesia

DOI:

https://doi.org/10.21834/e-bpj.v9iSI22.5898

Keywords:

Covid-19, Hotel Industry, Tourism

Abstract

The Covid-19 pandemic has had critical impacts on the hotel and tourism industry. There are unclear insights on the business survival strategies in the hotel industry during the crisis. This paper aims to scrutinize the implications of the Covid-19 Movement Control Order (MCO) on the hotel industry and identify survival strategies based on reviewing several publications from 2019 till now. This study could assist the regulators in governing the policy for business owners to face any crises in the future with the right strategies.

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