Indonesian Printing Industry Profile

Authors

  • Amri Lala Hucadinota Ainul Printing Dept., Politeknik Negeri Media Kreatif, Srengsengsawah Rd., South Jakarta, Indonesia.
  • Noor Azly Mohammed Ali National Design Centre, College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia.
  • Rusmadiah Anwar National Design Centre, College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia.

DOI:

https://doi.org/10.21834/ebpj.v7iSI7.3786

Keywords:

Printing, Industry, Profile, Industry Classification

Abstract

This study aims to determine the profile of the printing industry from the point of view of the factors that influence the success of the industry. The influencing factors are marketing and sales and government regulations. Data were collected using the documentation method from literature and regulatory studies and analyzed by using qualitative data triangulation techniques. The results show that the profile of the printing industry in Indonesia is unique in terms of industrial classification. This is following applicable government regulations. Marketing and sales aspects show good results based on empirical studies of government reports. From the analysis, it can be seen that clarity of government regulations is needed for the sustainability and success of this industry to support the national agenda.

References

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Published

2022-08-31

How to Cite

Ainul, A. L. H., Mohammed Ali, N. A., & Anwar, R. (2022). Indonesian Printing Industry Profile. Environment-Behaviour Proceedings Journal, 7(SI7), 221–225. https://doi.org/10.21834/ebpj.v7iSI7.3786

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