Real Estate Augmented Reality Marketing Media Strategy: Formgiving architectural design

Norzaful Anuwar Ahmad Najamuddin; Mohamed Razeef Abdul Razak; Rusmadiah Anwar

doi:10.21834/ebpj.v7iSI9.4306

Authors

Norzaful Anuwar Ahmad Najamuddin UCSI University, No. 1, UCSI Heights, Jalan Puncak Menara Gading, Taman Connaught, 56000 Cheras, Kuala Lumpur, Malaysia
Mohamed Razeef Abdul Razak Islamic Research in Art, Design & Humanities (IRADAH), Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Rusmadiah Anwar National Design Centre, Universiti Teknologi MARA, Shah Alam 40450, Selangor, Malaysia

DOI:

https://doi.org/10.21834/ebpj.v7iSI9.4306

Keywords:

Augmented Reality, Marketing Tools, Architectural design, User Centered Design

Abstract

Using real estate agents to advertise home has long been a common practice. Some developers use a scale model to reflect the design results as a physical model however, the production requires components that cost quite a bit of money and are not practical nowadays. Hence, this study attempt to uncover the challenge of using augmented reality in marketing. The design framework for using augmented reality in marketing is determined using User-Centered Design with a protocol design method. Tracking and context identification, sound, one contact, kinesthetic and sensory modalities are the five types of design criteria identified.

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