Conceptual and Production Version Connectivity: Conceptual framework model
DOI:
https://doi.org/10.21834/ebpj.v7iSI7.3778Keywords:
Conceptual Design, Final Design, New Product DevelopmentAbstract
New product development, such as strategic conceptual designs, requires maximum effort, resources, expertise, time, and cost. However, due to unclear concern factors from various stages, these had changed the final design differently. Thus, this paper presents a theoretical framework model for performing design research, specifically in studying inconsistent design elements and factors that contributed to the new product development process. The triangulation of data collection from literature review, interviews and design experiments will establish the specific character of designers concern towards achieving the objective of the optimization NPD process.
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