Influence of Internet Celebrities on China's Cultural Product Design

Authors

  • You Xue Min SCCM Chengdu Academy of Fine Arts, Sichuan province, China
  • Rafeah Legino Universiti Teknologi MARA 40450 Shah Alam Selangor Malaysia

DOI:

https://doi.org/10.21834/ebpj.v7iSI9.4296

Keywords:

Cultural product design, Internet Celebrities , China, Influence, Cultural Product Design

Abstract

This paper intends to research how and why internet celebrities influenced the design of cultural products in China. This study analyzes the typical internet celebrity who has produced so many classical cultural products, and the result shows the factors of internet celebrity's influence and their influencing process on cultural product design. Furthermore, this paper will discuss the advantages and disadvantages of the influence of internet celebrities. This paper examines the typical cultural product design cases of Chinese internet celebrities and their influences on China's cultural industry. Qualitative research and Literature analysis are the main methods used in this study.

References

Yang Jianfei. THE CHINESE UNDERSTANDING OF CULTURAL INDUSTRIES. Filosofija, Komunikacija 2011, t. 19, nr. 2. Herald, J. (1993). World crafts: A celebration of designs and skills. Asheville, NC: Lark Books DOI: https://doi.org/10.3846/coactivity.2011.18

Pye, E. (1986). Crafting the future. Craft International, 4(l), pp. 27, 35.

Basu, K. (1995). Marketing developing society crafts: A framework for analysis and change. In J. A. Costa & G. J. Bamossy (Eds.), Marketing in a multicultural world (pp. 257-298) Thousand Oaks, CA: Sage.

Yang Ling. The Cultural Innovative Product Design Based on the Regional Culture. 2016 2nd Asia-Pacific Management and Engineering Conference (APME 2016) Jida Li. Research on the Phenomenon of Internet Celebrity Design. Advances in Social Science, Education and Humanities Research, volume 559. DOI: https://doi.org/10.12783/dtssehs/apme2016/8062

Xian Yi. The 600-year-old Palace Museum has become a "Internet celebrity" [J]. World knowledge pictorial (art perspective), 2017 (07): 4-7.

Jida Li. Research on the Phenomenon of Internet Celebrity Design. Advances in Social Science, Education and Humanities Research, volume 559.

Li Y and Li J (2022) The Influence of Design Aesthetics on Consumers’ Purchase Intention Toward Cultural and Creative Products: Evidence From the Palace Museum in China. Front. Psychol. 13:939403. DOI: https://doi.org/10.3389/fpsyg.2022.939403

Schouten, A., Janssen, L., & Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility and Product-Endorser fit. International Journal of Advertising. 39:2, 258-281, DOI: https://doi.org/10.1080/02650487.2019.1634898

Chapple, C., & F. Cownie. 2017. An investigation into viewers’ trust in and response towards disclosed paid-for-endorsements by YouTube lifestyle vloggers. Journal of Promotional Communications 5, 110–36. [Google Scholar]

Kamins, M.A. (1990), An Investigation into the ‘Match-Up’ Hypothesis in Celebrity Adverting: When Beauty Is Only Skin Deep, Journal of Advertising, 19 (1), 4–13. Belch, G., & Belch, M. (1994). Introduction to advertising and promotion: An integrated Marketing communications perspective. Irwin: Homewood, 189-192 DOI: https://doi.org/10.1080/00913367.1990.10673175

Amos, C., Holmes, G., & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness. International Journal of Advertising, 27(2), 209-234. DOI: https://doi.org/10.1080/02650487.2008.11073052

Xu, H. (2017). The process of Forbidden City’s Internet celebrity. Available online at: http://www.zxart.cn/News/194/104273.html (accessed February 20, 2021).

Wang Ya Min (2019)."The Palace Museum curators ya-min wang speech" | "platform under the economy of xinwen innovation consumption" BBS. 2019.03.06 Lin Zi (2019)."The palace books ": 2017 wen gen sales of 1.5 billion yuan Controls 17 companies | Beijing Newspaper. 2019.04.09

Downloads

Published

2022-10-30

How to Cite

Min, Y. X., & Legino, R. (2022). Influence of Internet Celebrities on China’s Cultural Product Design. Environment-Behaviour Proceedings Journal, 7(SI9), 463–467. https://doi.org/10.21834/ebpj.v7iSI9.4296

Most read articles by the same author(s)

<< < 1 2 3 4 > >>