A Conceptual Framework for Social Media Engagement in Academic Library to Advocate Participatory Service towards Dynamic Learning Community

Siti Marlia Abd Rahim; Mad Khir Johari Abdullah Sani; Shamila Shuhidan

doi:10.21834/e-bpj.v9iSI18.5459

Authors

Siti Marlia Abd Rahim Universiti Teknologi Malaysia, Johor Bahru, 81310, Malaysia
Mad Khir Johari Abdullah Sani Universiti Teknologi Mara (UiTM), Puncak Perdana, Selangor 42300, Malaysia
Shamila Shuhidan Universiti Teknologi Mara (UiTM), Puncak Perdana, Selangor 42300, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v9iSI18.5459

Keywords:

Social Media Adoption, Social Media Engagement, Social Media in Academic Library, Learning Community

Abstract

Academic libraries are being forced to adopt a more advanced version of the library model, where library systems integrate with users to disseminate knowledge for educational purposes and create a dynamic learning community, because of the growing potential of social media applications to effectively revolutionize library participation. This paper aims to develop a conceptual framework of Social Media Engagement in Academic Libraries to Advocate Participatory Service Towards a Dynamic Learning Community. In conclusion, the developed framework will propose the best library model, the best theory of social media engagement that merges with the best framework for the learning community.

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