Boutique Library Characteristics and Social Media Marketing as a Moderator in Fostering Sustainability in Malaysian Boutique Libraries

Shaeiddah Akmar Abd Rahman; Haslinda Husaini; Chris Siew Har Ong; Mazwani Ayu Mazlan

doi:10.21834/e-bpj.v9iSI18.5461

Authors

Shaeiddah Akmar Abd Rahman Chief Librarian, Berjaya University College, Kuala Lumpur, Malaysia
Haslinda Husaini Senior Lecturer, School of Information Science, College of Computing, Informatics and Mathematics, Universiti Teknologi MARA, Selangor Branch, Puncak Perdana Campus, 40150 Shah Alam, Selangor, Malaysia
Chris Siew Har Ong Dean, Faculty of Hospitality & Tourism, Berjaya University College, Kuala Lumpur, Malaysia
Mazwani Ayu Mazlan Senior Lecturer, School of Information Science, College of Computing, Informatics and Mathematics, Universiti Teknologi MARA, Selangor Branch, Puncak Perdana Campus, 40150 Shah Alam, Selangor, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v9iSI18.5461

Keywords:

Boutique Library , Special Library , Library Usage , Library Service , Social Media Marketing, Sustainable Libraries

Abstract

Inspecting Malaysian boutique libraries and their environment, focusing on unique traits and social media marketing as a sustainability tool. This study underlines the need to understand Malaysian boutique libraries' specific qualities and survival. The study focuses on qualitative literature surveys, content analysis, and case studies. After reviewing boutique library literature, promotional materials, goal statements, and a few Malaysian boutique libraries' websites are examined, and the report emphasises Malaysian boutique libraries' key traits. This study also investigates how social media marketing can help boutique libraries survive. Social media helps boutique libraries reach their target audience, promote their services, and establish a community.

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