Role of Sacrificial Meat Packaging and Distribution for Quality of Life Improvement

Siti Norida Wahab; Norashida Othman; Rosli Atan; Mohamed Syazwan Ab Talib

doi:10.21834/e-bpj.v10i31.6403

Authors

Siti Norida Wahab Department of Technology and Supply Chain Management Studies, Faculty of Business and Management, Universiti Teknologi MARA, 42300 Puncak Alam, Selangor, Malaysia
Norashida Othman Department of Economics and Financial Studies, Faculty of Business and Management, University Teknologi MARA, 42300 Puncak Alam, Selangor, Malaysia
Rosli Atan Yayasan Budi Ihsan Malaysia, L-01-07, Conezion Commercial Lebuhraya IRC 3 IOI Resort City, 62502 Putrajaya, Malaysia
Mohamed Syazwan Ab Talib UBD School of Business and Economics, Universiti Brunei Darussalam, Gadong, Brunei Darussalam.

DOI:

https://doi.org/10.21834/e-bpj.v10i31.6403

Keywords:

Sacrificial Meat, Packaging, Distribution, Quality of Life, Halal

Abstract

This study investigates the role of sacrificial meat logistics in enhancing consumer trust and improving quality of life, with a focus on underserved communities. Using a survey of 328 respondents, the research examines the impact of packaging innovations, distribution systems, halal logistics, and religious compliance. Structural model analysis reveals that packaging, distribution, and halal logistics significantly enhance consumer trust, which mediates quality of life improvement. Religious compliance, while culturally essential, showed no direct impact. The findings contribute to halal logistics literature, emphasizing trust's centrality. Practical implications include adopting advanced packaging, cold-chain systems, and awareness campaigns to optimize sacrificial meat distribution.

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