Big Data Analysis on Emotional Drivers and Strategies for Slow Fashion Consumption
DOI:
https://doi.org/10.21834/e-bpj.v10i31.6537Keywords:
Slow fashion, Consumer sentiment, Text miningAbstract
This study explored the emotional drivers of slow fashion consumption through big data analysis. Python was used to capture more than 10,000 slow fashion clothing review data from e-commerce platforms, and advanced data analysis (LDA, TF-IDF, semantic network) was used to reveal the emotional drivers of slow fashion consumers systematically. The research results show that consumers' purchase decisions are no longer limited to traditional quality and comfort but multi-dimensional emotional needs. Highlight the connection between the emotional needs of slow fashion consumers and better serve consumers to demonstrate the community's well-being and quality of life.
References
Afzaliza, N., Ibrahim, N., Husseini, F., Aisyah, N., Camelia, N., Khazlyn, N., Faiz, W., & Kahar, N. (2023). Online Shopping Behaviour in Youth: A Systematic Review of The Factors Influencing Online Shopping in Young Adults. International Journal of Academic Research in Business and Social Sciences, 13(2), 168–178. https://doi.org/10.6007/IJARBSS/v13-i2/16257 DOI: https://doi.org/10.6007/IJARBSS/v13-i2/16257
Castro-López, A., Iglesias, V., & Puente, J. (2021). Slow Fashion Trends: Are Consumers Willing to Change Their Shopping Behavior to Become More Sustainable? Sustainability, 13(24), 13858. https://doi.org/10.3390/su132413858 DOI: https://doi.org/10.3390/su132413858
Domingos, M., Vale, V. T., & Faria, S. (2022). Slow Fashion Consumer Behavior: a Literature Review. Sustainability, 14(5), 2860. https://doi.org/10.3390/su14052860 DOI: https://doi.org/10.3390/su14052860
Gamaya, A., & Suardana, I. B. R. (2024). Pengaruh Atmosphere Store, Diskon, Hedonic Shopping, Fashion Involment Dan Emosi Positif Sebagai Variabel Mediasi Terhadap Impulse Buying. Ganaya : Jurnal Ilmu Sosial Dan Humaniora, 7(3), 223–237. https://doi.org/10.37329/ganaya.v7i3.3210 DOI: https://doi.org/10.37329/ganaya.v7i3.3210
Karim, N. A., Setiawan*, M., & Azhana, F. T. I. (2024). Slow Fashion: Between Environment Sustainability and Business Sustainability. IOP Conference Series: Earth and Environmental Science, 1324(1). 012068. https://doi.org/10.1088/1755-1315/1324/1/012068. DOI: https://doi.org/10.1088/1755-1315/1324/1/012068
Hasan, R. A., & Sutikno, T. (2021). A review on big data sentiment analysis techniques. Mesopotamian Journal of Big Data, 2021, 6–13. https://doi.org/10.58496/mjbd/2021/002 DOI: https://doi.org/10.58496/MJBD/2021/002
Siyal, M., Siyal, S., Wu, J., Pal, D., & Memon, M. M. (2021). Consumer Perceptions of Factors Affecting Online Shopping Behavior. Journal of Electronic Commerce in Organizations, 19(2), 1–16. https://doi.org/10.4018/jeco.2021040101 DOI: https://doi.org/10.4018/JECO.2021040101
Švajdová, L. (2024). Driving factors for consumers behaviour to buy slow fashion. WSEAS TRANSACTIONS on BUSINESS and ECONOMICS, 21(2224-2899), 1048–1054. https://doi.org/10.37394/23207.2024.21.87 DOI: https://doi.org/10.37394/23207.2024.21.87
Taufique, K. M. R. (2020). Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour. Journal of Marketing Communications, 28(3), 1–19. https://doi.org/10.1080/13527266.2020.1866645 DOI: https://doi.org/10.1080/13527266.2020.1866645
Wang, J., Yang, X., He, Z., Wang, J., Bao, J., & Gao, J. (2022). The Impact of Positive Emotional Appeals on the Green Purchase Behavior. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.716027 DOI: https://doi.org/10.3389/fpsyg.2022.716027
Wang, L., Chen, L., & Li, C. (2024). Research on strategies for improving green product consumption sentiment from the perspective of big data. Journal of Retailing and Consumer Services, 79, 103802–103802. https://doi.org/10.1016/j.jretconser.2024.103802 DOI: https://doi.org/10.1016/j.jretconser.2024.103802
Woo, E., & Kim, Y. G. (2019). Consumer attitudes and buying behavior for green food products. British Food Journal, 121(2). https://doi.org/10.1108/bfj-01-2018-0027 DOI: https://doi.org/10.1108/BFJ-01-2018-0027
Yu, S., Zhong, Z., Zhu, Y., & Sun, J. (2024). Green emotion: Incorporating emotional perception in green marketing to increase green furniture purchase intentions. Sustainability, 16(12), 4935. https://doi.org/10.3390/su16124935 DOI: https://doi.org/10.3390/su16124935
Zheng, Y. (2024). The impact of brand loyalty on consumer purchase decisions and analysis of sustainable consumption strategies. Frontiers in Business, Economics and Management, 15(2), 219–222. https://doi.org/10.54097/ps4ya869 DOI: https://doi.org/10.54097/ps4ya869
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 YU SUXIA; Rosita binti Mohd Tajuddin, Shaliza binti Mohd Shariff, Chen Yingyi
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
