Swipe, Click or Flip? Learning Preferences for Pre-pregnancy Care Education Among Young Women: A Preliminary Study
Keywords:
Quality of Life, Preconception Care, Digital Health, Health PromotionAbstract
Preconception care (PCC) reduces pregnancy and birth-related risks but remains underutilised, particularly among young Malaysian women. This study examines young women's preferences for digital and traditional health education environments to enhance engagement in PCC. A cross-sectional survey of 500 university females (ages 18–25) reveals a strong preference for digital platforms, mainly social media and mobile applications, while traditional formats such as printed materials and face-to-face sessions are also valued. The findings provide empirical evidence for developing culturally appropriate, theory-driven interventions that align with communication preferences. Integrating hybrid strategies can improve PCC awareness, health literacy, and maternal quality of life.
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Copyright (c) 2025 Nur Diyana Sakinah Muhamad Rusdi, Nik Nairan Abdullah, Suzanna Daud, Waqar Al-Kubaisy
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