Consumer Perspectives on the Exterior Design Transition from Internal Combustion Engines to Electric Vehicles in Malaysia
Keywords:
Electric Vehicles, Exterior Design, Consumer Perspectives, Internal Combustion EngineAbstract
The adoption of electric vehicles (EVs) in Malaysia faces barriers such as limited charging infrastructure, high import taxes, inadequate policy support, and cost-ineffective design. This study explores how driving experiences, personal interests, social influences, environmental concerns, and government policies shape consumer intent to transition from internal combustion engines (ICEs) to EVs, with emphasis on exterior design as a transformative factor. Findings highlight the interplay of functional, aesthetic, and socio-cultural aspects that shape consumer behaviour. The study contributes insights for policymakers and industry stakeholders to foster EV adoption, aligning with Malaysia’s sustainability goals and global mobility trends.
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Copyright (c) 2025 Muhammad Daniel Iquwan Halmee, Mohd Shahril Rusman, Norazmi Shahlal
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