Scroll, speak, resist: Deconstructing colonial narratives through female-centered Moroccan TikTok content

Abstract

This study questions Moroccan women’s ability to use TikTok as a means to challenge Western-centric feminism and confront both colonial narratives and local patriarchal norms. Drawing on decolonial feminist theory, this study analyzes fifteen videos across three pages to examine how music, visual aesthetics and written text reshape feminist agency. Through historical reclamation, humor and educational advocacy, these creators promote localized feminist expression and resist dominant power structures. The findings show that Moroccan women are not passive consumers but active producers of decolonial feminist discourse, positioning TikTok as a crucial site for reimagining gender, identity and knowledge production.