Scroll, speak, resist: Deconstructing colonial narratives through female-centered Moroccan TikTok content

Imane Alqaraoui; Fatima-Zohra Iflahen

doi:10.21834/e-bpj.v11i36.7781

Authors

Imane Alqaraoui Doctoral Student, Cadi Ayyad University, UCA, Faculty of Letters and Human Sciences, Languages and Humanities Laboratory, Avenue Abdelkrim Khattabi, Marrakech, Morocco
Fatima-Zohra Iflahen Full Professor, Cadi Ayyad University, UCA, Faculty of Letters and Human Sciences, Languages and Humanities Laboratory, Avenue Abdelkrim khattabi, Marrakech, Morocco

DOI:

https://doi.org/10.21834/e-bpj.v11i36.7781

Keywords:

Decolonial feminism, Moroccan women, TikTok, Digital empowerment

Abstract

This study questions Moroccan women’s ability to use TikTok as a means to challenge Western-centric feminism and confront both colonial narratives and local patriarchal norms. Drawing on decolonial feminist theory, this study analyzes fifteen videos across three pages to examine how music, visual aesthetics and written text reshape feminist agency. Through historical reclamation, humor and educational advocacy, these creators promote localized feminist expression and resist dominant power structures. The findings show that Moroccan women are not passive consumers but active producers of decolonial feminist discourse, positioning TikTok as a crucial site for reimagining gender, identity and knowledge production.

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