Design Focus Group as a Controlled-Experiment Setting

Authors

  • Natrina Mariane P. Toyong Faculty of Art & Design, Universiti Teknologi MARA, 40450 Shah Alam Selangor, Malaysia
  • Shahriman Zainal Abidin Faculty of Art & Design, Universiti Teknologi MARA, 40450 Shah Alam Selangor, Malaysia
  • S’harin Mokhtar Faculty of Art & Design, Universiti Teknologi MARA, 40450 Shah Alam Selangor, Malaysia
  • Rusmadiah Anwar Faculty of Art & Design, Universiti Teknologi MARA, 40450 Shah Alam Selangor, Malaysia

DOI:

https://doi.org/10.21834/ebpj.v5iSI3.2536

Abstract

This paper argues the flexibility of focus group in Design research as a controlled-experiment setting to study Designerly Intuition at concept-stage decision making. This paper outlines the focus group design in terms of the types and structure considerations and the moderator factor. Finally, the focus-group result gathers dual-mode input from novice Industrial Designers (1) 'as a group' and the intuitive attributes as (2) ‘individual participants’. Therefore, the focus group design for the data collection setting is established through the research layout and space design that accommodates both modes of inquiry.

Keywords: Focus Group Study, Design Intuition, Design Research, Controlled Experiment

eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bsby e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v5iSI3.2536

Published

2020-12-28

How to Cite

P. Toyong, N. M. ., Zainal Abidin , S. ., Mokhtar , S. ., & Anwar, R. . (2020). Design Focus Group as a Controlled-Experiment Setting. Environment-Behaviour Proceedings Journal, 5(SI3), 79-85. https://doi.org/10.21834/ebpj.v5iSI3.2536

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