Sustainable by Choice: What Influences University Student Consumption of Local Products?
Keywords:
Sustainable, Attitudes factors, Consumer behaviour, Local food productAbstract
The study aims to identify the factors influencing consumption of local sustainable food products. A survey was conducted involving 411 students using questionnaires. Descriptive statistics and Spearman’s Correlation were used for data analysis. 240 respondents exhibited high attitudes toward local sustainable food. The findings indicated that ethical labels on food packaging ( = 4.13 ± 0.18) and actual consumption ( = 4.21 ± 0.14) received the highest agreement. The correlation test revealed a significant positive relationship between all five attitude factors and consumption behaviour, indicating that local food producers should align their offerings with consumers preferences
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Copyright (c) 2025 Adilah Md Ramli
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