Unlocking Nanotechnology Adoption Intention in the Malaysian Food Industry

Siti Norida Wahab; Salini Devi Rajendran; Swee Pin Yeap; Albert Tan

doi:10.21834/e-bpj.v8i26.4973

Authors

Siti Norida Wahab Department of Technology and Supply Chain Management Studies, Faculty of Business and Management, University Teknologi MARA, Puncak Alam Campus, Selangor, Malaysia,
Salini Devi Rajendran School of Food Studies and Gastronomy, Faculty of Social Sciences and Leisure Management, Taylor’s University, Lakeside Campus, 47500 Subang Jaya, Selangor, Malaysia
Swee Pin Yeap Department of Chemical & Petroleum Engineering, Faculty of Engineering, Technology & Built Environment, UCSI University, Kuala Lumpur 56000, Malaysia
Albert Tan Graduate School of Business, Asian Institute of Management, 123 Paseo de Roxas, Makati City, Philippines 1229

DOI:

https://doi.org/10.21834/e-bpj.v8i26.4973

Keywords:

Nanotechnology, Food Industry, Food Supply Chain, Sustainability

Abstract

The purpose of this study is to investigate the factors that motivate nanotechnology adoption in the food industry. The study collects 101 responses from food industry operators in Klang Valley, Malaysia, via a quantitative field survey. The data was analysed using Structural Equation Modelling (SEM). The findings show that effort expectation, price value, and trust have no statistical impact on nanotechnology adoption, whereas performance expectancy and top management support have positive effects. Given that this study is one of the few that investigates factors influencing nanotechnology adoption, it should give useful information for future studies on the food industry and nanotechnology adoption among researchers and practitioners.

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