Modelling a Sustainable Digital Economy Among E-Commerce Users in Indonesia

Rohana Sham; William Christian; Dazmin  Daud; Mahadi Hassan  Miraz

doi:10.21834/e-bpj.v10i31.6400

Authors

Rohana Sham Strategic Research Institute, Asia Pacific University of Technology and Innovation
William Christian Management Operation and Research, School of Business, Asia Pacific University of Technology and Innovation
Dazmin Daud Faculty of Business and Management, UCSI University, Kuala Lumpur, Malaysia
Mahadi Hassan Miraz Department of Marketing and Entrepreneurship, School of Creative Industry, Astana IT University, Kazakhstan.

DOI:

https://doi.org/10.21834/e-bpj.v10i31.6400

Keywords:

Electric Commerce, Digital Economy, Sustainable Digital Economy, Information Communication Technology (ICT) Infrastructure

Abstract

Indonesia's digital economy has been driven by solid internet connectivity, widespread smartphone use, and growing e-commerce platforms. However, the digital implementation gap affects equitable access to technology and digital skills across various age groups. This research investigates factors influencing sustainable digital growth among urban e-commerce users in Indonesia, focusing on ICT infrastructure, perceived security, perceived risk, and digital literacy. A survey of 135 young adults was conducted online, with data analysed using SPSS. Findings indicate that ICT infrastructure and digital literacy significantly impacted digital economy sustainability. These insights are crucial for policymakers and stakeholders aiming for inclusive digital economic development.

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