Tourists' perception of cultural value in destinations impacting satisfaction and behavioral intentions

Authors

  • Limin Fang College of Creative Arts, Universiti Teknologi MARA (UiTM), Malaysia
  • Shahriman Zainal Abidin Formgiving Design Research Group, Universiti Teknologi MARA (UiTM), Malaysia
  • Li Weiting Art and Design, Hunan Institute of Humanities and Technology, China
  • Zahirah Harun College of Creative Arts, Universiti Teknologi MARA (UiTM), Malaysia,

DOI:

https://doi.org/10.21834/e-bpj.v10i31.6546

Abstract

This paper investigates the interrelationship among tourists' cultural value perception, satisfaction, and behavioral intentions in the context of Jingdezhen's ceramic cultural tourism. Through the application of structural equation modeling (SEM), this study empirically examines the critical factors influencing cultural value perception and their subsequent effects on tourist satisfaction and post-visit behavior from the visitors' perspective. In conclusion, the results demonstrate that five distinctive dimensions - ceramic cultural space, ceramic cultural history, ceramic art life, ceramic art experience, and ceramic art products-significantly enhance tourists' perception of Jingdezhen's ceramic culture.

Published

2025-01-31

How to Cite

Fang, L., Zainal Abidin, S., Li Weiting, & Zahirah Harun. (2025). Tourists’ perception of cultural value in destinations impacting satisfaction and behavioral intentions. Environment-Behaviour Proceedings Journal, 10(31). https://doi.org/10.21834/e-bpj.v10i31.6546

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