Tourists' perception of cultural value in destinations impacting satisfaction and behavioral intentions
DOI:
https://doi.org/10.21834/e-bpj.v10i31.6546Abstract
This paper investigates the interrelationship among tourists' cultural value perception, satisfaction, and behavioral intentions in the context of Jingdezhen's ceramic cultural tourism. Through the application of structural equation modeling (SEM), this study empirically examines the critical factors influencing cultural value perception and their subsequent effects on tourist satisfaction and post-visit behavior from the visitors' perspective. In conclusion, the results demonstrate that five distinctive dimensions - ceramic cultural space, ceramic cultural history, ceramic art life, ceramic art experience, and ceramic art products-significantly enhance tourists' perception of Jingdezhen's ceramic culture.
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Copyright (c) 2025 Limin Fang, Shahriman Zainal Abidin, Li Weiting, Zahirah Harun

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