Sustainable Campus Income Generation Initiative and Social Entrepreneurship at a Public University

Authors

  • Rugayah Gy Hashim Universiti Teknologi MARA, Cawangan Selangor http://orcid.org/0000-0002-4807-9024
  • Mohd Shazali Md Sharif Universiti Teknologi MARA, Cawangan Selangor, Puncak Alam Campus
  • Rosmaliza Muhammad Universiti Teknologi MARA, Cawangan Selangor, Puncak Alam Campus
  • Zaidi Mohd Aminuddin Universiti Teknologi MARA, Cawangan Selangor

DOI:

https://doi.org/10.21834/e-bpj.v5i13.1948

Keywords:

sustainable generation, social entrepreneurship, income generation, campus wellbeing

Abstract

Campuses with substantial acreage have the advantage of biodiversity, populace, and facilities that would allow the initiation of multi projects for income generation and sustainability.  For Universiti Teknologi MARA Cawangan Selangor (UCS), the fish pekasam project originated from the natural resources available on campus, which are the twelve lakes inhabited with tilapias and other fishes. Elements of social entrepreneurship from the sale of the pekasam (fermented) fish allowed for income generation to the campus. Aside from that, direct training was given to the students and staff who participated in the project. The initiative helped increase the campus's happiness index.

Keywords: sustainable campus; narrative research; social entrepreneurship; fish pekasam

eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.
DOI: https://doi.org/10.21834/e-bpj.v5i13.1948

Author Biographies

Rugayah Gy Hashim, Universiti Teknologi MARA, Cawangan Selangor

Professor of Digital Government. Other areas of research interests include policy studies, social robotics and built environment.

Mohd Shazali Md Sharif, Universiti Teknologi MARA, Cawangan Selangor, Puncak Alam Campus

Senior lecturer at the Faculty of Hotel and Tourism Management, UiTM Cawangan Selangor, Puncak Alam Campus

Rosmaliza Muhammad, Universiti Teknologi MARA, Cawangan Selangor, Puncak Alam Campus

Senior lecturer at the Faculty of Hotel and Tourism Management, UiTM Cawangan Selangor, Puncak Alam Campus

Zaidi Mohd Aminuddin, Universiti Teknologi MARA, Cawangan Selangor

Associate Professor of Economics, Faculty of Business and Management, UiTM Cawangan Selangor, Puncak Alam Campus

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Published

2020-03-24

How to Cite

Hashim, R. G., Md Sharif, M. S., Muhammad, R., & Aminuddin, Z. M. (2020). Sustainable Campus Income Generation Initiative and Social Entrepreneurship at a Public University. Environment-Behaviour Proceedings Journal, 5(13), 293-297. https://doi.org/10.21834/e-bpj.v5i13.1948