A Review of Product Knowledge and Determinants of Consumer Purchase Intention on Plant-Based Meat Products In Malaysia


  • Nur Mardhiyyah Mohd Azman Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Puncak Alam, Selangor Malaysia
  • Rosmaliza Muhammad Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Puncak Alam, Selangor Malaysia
  • Nursyafiqah Ramli Faculty of Hospitality and Tourism Management, UCSI University, Cheras, Kuala Lumpur Malaysia
  • Siti Khuzaimah Abu Bakar Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Puncak Alam, Selangor Malaysia




Consumers, Purchase Intention, Plant-Based Meat, Malaysia


Chronic diseases caused by poor health choices have been identified as a significant contributor to mortality. The poor dietary intake of Malaysians including high consumption of meat and other animal-based products may contribute to development of non-communicable diseases, such as obesity, hypertension, diabetes, and cancer. The amount of meat eaten by Malaysians per person has increased to more than 55 kg a year in 2019, and obviously, a transition towards plant-based diets is urgently needed. Nevertheless, product knowledge and determinants of consumer purchase intention of plant-based meat need to be explored further for Malaysians to effectively adopt a healthy diet.


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How to Cite

Mohd Azman, N. M., Muhammad, R., Ramli, N., & Abu Bakar, S. K. (2023). A Review of Product Knowledge and Determinants of Consumer Purchase Intention on Plant-Based Meat Products In Malaysia. Environment-Behaviour Proceedings Journal, 8(SI15), 157–163. https://doi.org/10.21834/e-bpj.v8iSI15.5106