A Review of Product Knowledge and Determinants of Consumer Purchase Intention on Plant-Based Meat Products In Malaysia

Nur Mardhiyyah Mohd Azman; Rosmaliza Muhammad; Nursyafiqah Ramli; Siti Khuzaimah Abu Bakar

doi:10.21834/e-bpj.v8iSI15.5106

Authors

Nur Mardhiyyah Mohd Azman Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Puncak Alam, Selangor Malaysia
Rosmaliza Muhammad Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Puncak Alam, Selangor Malaysia
Nursyafiqah Ramli Faculty of Hospitality and Tourism Management, UCSI University, Cheras, Kuala Lumpur Malaysia
Siti Khuzaimah Abu Bakar Faculty of Hotel and Tourism Management, Universiti Teknologi MARA (UiTM), Puncak Alam, Selangor Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v8iSI15.5106

Keywords:

Consumers, Purchase Intention, Plant-Based Meat, Malaysia

Abstract

Chronic diseases caused by poor health choices have been identified as a significant contributor to mortality. The poor dietary intake of Malaysians including high consumption of meat and other animal-based products may contribute to development of non-communicable diseases, such as obesity, hypertension, diabetes, and cancer. The amount of meat eaten by Malaysians per person has increased to more than 55 kg a year in 2019, and obviously, a transition towards plant-based diets is urgently needed. Nevertheless, product knowledge and determinants of consumer purchase intention of plant-based meat need to be explored further for Malaysians to effectively adopt a healthy diet.

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