A Pilot Study of Nutritive Profile and Consumer’s Acceptability of Frozen Saba Crispy

Authors

  • Norrina Din Faculty of Hotel and Tourism Management, Universiti Teknologi MARA Cawangan Pulau Pinang Kampus Permatang Pauh, 13500 Permatang Pauh, Pulau Pinang, Malaysia
  • Bustamam Bonari Tourism and Hospitality Department, Politeknik Tuanku Sirajuddin, Perlis, Malaysia
  • Nurul Imtiaz Abd Gani School of Languages, Civilisation and Philosophy, Universiti Utara Malaysia
  • Cunlin Li School of Management, North Minzu University, No.204,Wenchang North Street,Xixia District,Yinchuan,Ningxia,P.R.China

DOI:

https://doi.org/10.21834/ebpj.v6i17.2893

Keywords:

Saba Banana, Malays, Frozen and Nutritive

Abstract

Banana is a topical fruit consumed worldwide. Since bananas lifecycle is short, prolonging its' shelf life is necessary to cater for the increasing demand of globalization. This study aims to evaluate frozen bananas' quality proportional to nutritional profile and the products' acceptability as traditional ready-to-eat food. A pilot study with 30 respondents looking at the attributions between Saba Crispy and raw Saba using a 5-point Likert scale yielded 50% agreeing to texture, taste, and flavor of Saba Crispy and 66.67% for colors. Hence, the product's color and texture influence the customer's acceptance and should be marketed with new varieties.

Keywords: Saba Banana, Malays, Frozen and Nutritive

eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v6i17.2893

Published

2021-08-15

How to Cite

Din, N. ., Bonari, B. ., Abd Gani, N. I. ., & Li, C. . (2021). A Pilot Study of Nutritive Profile and Consumer’s Acceptability of Frozen Saba Crispy. Environment-Behaviour Proceedings Journal, 6(17), 199-204. https://doi.org/10.21834/ebpj.v6i17.2893