Does Festival-goer is a Risk-Taker?

Khairiah  Ismail; Nawal Hanim  Abdullah; Hamimah  Hassan; Norol Hamiza  Zamzuri

doi:10.21834/ebpj.v6iSI4.2916

Authors

Khairiah Ismail Universiti Putra Malaysia (UPM), Malaysia
Nawal Hanim Abdullah Universiti Putra Malaysia (UPM), Malaysia
Hamimah Hassan Universiti Putra Malaysia (UPM), Malaysia
Norol Hamiza Zamzuri Faculty of Business Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus, 42300 Puncak Alam, Selangor Malaysia

DOI:

https://doi.org/10.21834/ebpj.v6iSI4.2916

Keywords:

Risk-taking Behavior, Risk, Music Festival, Event

Abstract

This paper examines festivalgoers' risk-taking behaviour, focusing on a Malaysian music festival. A qualitative methodology based on in-depth interviews with 15 music festival-goers. The respondents' risk-taking behaviour was examined using DOSPERT, including financial, health and safety, recreation, ethical, and social domains. The findings show that the previous music festival's risks did not affect festivalgoers' motivation to attend. A significant impact on government, organiser, and society. Respondents offered some guidelines for organising a music festival. Since very few papers examine the prospect of risk in music festivals, the adoption of DOSPERT provides much-needed rich and credible data.

Keywords: Risk-taking Behavior, Risk, Music Festival, Event

eISSN: 2398-4287Â© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peerâ€“review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v6iSI4.2916