Understanding the Value of Green Event: A Case Study of Eventâ€™s Company

Norol Hamiza  Zamzuri; Anthony  Wong; Zulkiflee  Abd Latif

doi:10.21834/ebpj.v6iSI4.2920

Authors

Norol Hamiza Zamzuri Faculty of Business Management, Universiti Teknologi MARA Selangor, Puncak Alam Campus, 42300 Puncak Alam, Selangor DE. Malaysia.
Anthony Wong AOS Conventions and Events Sdn. Bhd. 39 & 40 Jalan Mamanda 9, Ampang Point Ampang, 68000 Kuala Lumpur Malaysia.
Zulkiflee Abd Latif Institute for Biodiversity and Sustainable Development, Universiti Teknologi MARA, Shah Alam, 40450 Selangor, Malaysia.

DOI:

https://doi.org/10.21834/ebpj.v6iSI4.2920

Keywords:

Green event; Salue; Sustainable event

Abstract

This paper attempts to bring forward the idea of organizing a green event. A case study was conducted at AOS Convention and Events Sdn. Bhd. which is one of eventâ€™s company in Kuala Lumpur. Based on active participative observation and semi-structure interview it found that AOS Convention and Events Sdn. Bhd. is very committed to practice green during an event. It also found that the eventâ€™s attendees who attended the event were very satisfied with the organizing of event by the eventâ€™s organizer. Future researcher is suggested to explore more on the value of organizing a green event.

Keywords: Green event; Salue; Sustainable event

eISSN: 2398-4287Â© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peerâ€“review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v6iSI4.2920