Influences of Gestalt Principles in Form-Giving: Industrial ceramics design

Diana Mohamed Raif; Rusmadiah Anwar; Mohd Khairi Baharom

doi:10.21834/ebpj.v7iSI7.3787

Authors

Diana Mohamed Raif National Design Centre, College of Creative Arts , Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Rusmadiah Anwar National Design Centre, College of Creative Arts , Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Mohd Khairi Baharom College of Creative Arts , Universiti Teknologi MARA Cawangan Perak, 32610 Seri Iskandar, Perak, Malaysia

DOI:

https://doi.org/10.21834/ebpj.v7iSI7.3787

Keywords:

Product Gestalt, Form Giving, Ceramic Design

Abstract

Design thinking is a contemplative longing to change the world by exploiting aesthetics, ethics, and knowledge. The designers of design cognition do not adequately clarify which abstract aspects they ponder with their physical condition as the driving force behind producing, selecting, and developing ideas. This research aims to characterise design semantic representation related to form creation. Two phases of data collection are partitioned in design protocol analysis. This model specifically designs fields for product design ideation to product form design anatomy. This developed model will psychologically impact the designers in industries and education fields.

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