Assessing the Adoption of M-commerce in SMEs in the Service Industry of Malaysia

Authors

  • Syazwani Yahaya School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia
  • Noraini Ahmad School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia
  • Athirah Mohd Tan School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia
  • Mohammad Arif Kamal Architecture Section, Aligarh Muslim University, Aligarh, India

DOI:

https://doi.org/10.21834/e-bpj.v8i26.5142

Keywords:

Performance Expectancy, Government Support, M-commerce Adoption, SMEs

Abstract

The purpose of this paper is to examine the relationship between performance expectancy, and government support for m-commerce adoption among Small & Medium Enterprises (SMEs) in the service industry. The study was quantitative, and a self-administered questionnaire was used to collect primary data from 396 SMEs in Kuala Lumpur and Selangor, Malaysia. The data was analyzed using PLS-SEM, and findings discovered that the proposed model explained 58.4% of the variance in the dependent variable which is considered at a strong level. The findings show that there is a positive significant relationship between performance expectancy, and government support for m-commerce adoption.

References

Ariffin, S. K., & Lim, K. T. (2020). Investigating factors affecting intention to use mobile payment among young professionals in Malaysia. Proceedings of the First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019). DOI: https://doi.org/10.2991/aebmr.k.200514.002

Abu, F., Jabar, J., & Yunus, A. R. (2015). Modified of UTAUT theory in adoption of technology for Malaysia small medium enterprises (SMES) in food industry. Australian Journal of Basic and Applied Sciences, 9(4), 104–109.

Arham, A. F. (2014). The relationship between leadership behaviour, entrepreneurial orientation and organisational performance in Malaysian small and medium enterprises. the Royal Melbourne Institute of Technology University.

Alduaij, M. Y. (2018). An exploratory study of m-commerce key benefits and barriers among actual users, intentional users and non intentional users. Innovation: Management, Policy and Practice, 20(3), 260–276. DOI: https://doi.org/10.1080/14479338.2018.1444489

Alfahl, H., Sanzogni, L., & Houghton, L. (2012). Mobile commerce adoption in organizations. Journal of Electronic Commerce in Organizations, 10(2), 61–78. DOI: https://doi.org/10.4018/jeco.2012040104

Chau, N. T., Deng, H., & Tay, R. (2020). Critical determinants for mobile commerce adoption in Vietnamese small and medium-sized enterprises. Journal of Marketing Management, 36(5–6), 456–487. DOI: https://doi.org/10.1080/0267257X.2020.1719187

Chau, N. T., & Deng, H. (2018). Critical determinants for mobile commerce adoption in Vietnamese smes: A conceptual framework. Procedia Computer Science, 138, 433–440. https://doi.org/10.1016/j.procs.2018.10.061 DOI: https://doi.org/10.1016/j.procs.2018.10.061

Gunawan, H., Sinaga, B. L., & Sigit Purnomo, W. P. (2019). Assessment of the readiness of micro, small and medium enterprises in using e money using the unified theory of acceptance and use of technology (UTAUT) method. Procedia Computer Science, 161, 316–323. DOI: https://doi.org/10.1016/j.procs.2019.11.129

Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39. DOI: https://doi.org/10.2307/3151312

Hashim, A., Omar, C. M. Z. C., Hamzah, M. S. G., & Umar, A. (2018). Leadership behaviour, entrepreneurial orientation and organisational performance in Malaysian small and medium enterprises. International Business Research, 11(9), 37–50. DOI: https://doi.org/10.5539/ibr.v11n9p37

Henseler, J., Ringle, C. M., & Sarstedt, M. (2014). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135. DOI: https://doi.org/10.1007/s11747-014-0403-8

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2018). When to use and how to report the results of PLS-SEM. European Business Review, December. DOI: https://doi.org/10.1108/EBR-11-2018-0203

Khaskheli, A., Jun, Y., & Ahmed Bhuiyan, M. (2017). M-Commerce and mobile apps: Opportunities for SMEs in Developing Countries. Journal of International Business Research and Marketing, 2(2), 20–23. DOI: https://doi.org/10.18775/jibrm.1849-8558.2015.22.3003

Muriu, D. (2019). The influence of organizational structure on m- m-commerce performance in Kenya’ s commercial banks. European Journal of Business and Strategic Management, 4(2), 24–38.

Musa, M. F. (2015). Strategic planning practices, entrepreneurial orientation, environmental uncertainty and internationalization of small and medium enterprises. Universiti Utara Malaysia.

Nayyar, N., & Punjab, H. (2015). Review article issues and challenges in e-commerce e and m-commerce: A review. International Journal of Current Research, 7(11), 22959–22963.

Owoseni, A., & Twinomurinzi, H. (2018). Mobile apps usage and dynamic capabilities: A structural equation model of SMEs in Lagos, Nigeria. Telematics and Informatics. DOI: https://doi.org/10.1016/j.tele.2018.07.009

Pankomera, R., & van Greunen, D. (2019). Opportunities, barriers, and adoption factors of mobile commerce for the informal sector in developing countries in Africa: A systematic review. Electronic Journal of Information Systems in Developing Countries, 85(5), 1–18. DOI: https://doi.org/10.1002/isd2.12096

Prasarry, Y., Astuti, E. S., & Suyadi, I. (2015). Factors affecting the adoption of mobile commerce in Malaysia. IUP Journal of Information Technology, 7(2), 30–35.

Roldán, J. L., & Sánchez-Franco, M. J. (2012). Variance-based structural equation modeling. Research Methodologies, Innovations and Philosophies in Software Systems Engineering and Information Systems, 193–221. DOI: https://doi.org/10.4018/978-1-4666-0179-6.ch010

Rozmi, A. N., Bakar, M. I., Abdul Hadi, A. R., & Imran Nordin, A. (2019). Investigating the intentions to adopt ICT in Malaysian smes using the UTAUT model. Advances in Visual Informatics, 477–487. DOI: https://doi.org/10.1007/978-3-030-34032-2_42

Shaw, N., & Sergueeva, K. (2019). The non-monetary benefits of mobile commerce: Extending UTAUT2 with perceived value. International Journal of Information Management, 45, 44–55. DOI: https://doi.org/10.1016/j.ijinfomgt.2018.10.024

Saleh, A. S., & Ndubisi, N. O. (2006). An evaluation of SME development in Malaysia. International Review of Business Research Papers, 2(1), 1–14.

Yahaya, S., Abdul Hamid, S.N., & Mohd Nafi, S.N. (2022). Determinants for m-commerce adoption in Malaysian SMEs: A conceptual framework. International Journal of Business and Economy, 4(1), pp. 138–149.

Zamberi Ahmad, S., & Xavier, S. R. (2012). Entrepreneurial environments and growth: Evidence from Malaysia Gem Data. Journal of Chinese Entrepreneurship, 4(1), 50–69. https://doi.org/10.1108/17561391211200939 DOI: https://doi.org/10.1108/17561391211200939

Downloads

Published

2023-10-29

How to Cite

Yahaya, S., Ahmad, N., Mohd Tan , A., & Kamal, M. A. (2023). Assessing the Adoption of M-commerce in SMEs in the Service Industry of Malaysia . Environment-Behaviour Proceedings Journal, 8(26), 21–27. https://doi.org/10.21834/e-bpj.v8i26.5142

Issue

Section

Commercial / Retail / Services Environment

Most read articles by the same author(s)