Assessing the Adoption of M-commerce in SMEs in the Service Industry of Malaysia
Keywords:Performance Expectancy, Government Support, M-commerce Adoption, SMEs
The purpose of this paper is to examine the relationship between performance expectancy, and government support for m-commerce adoption among Small & Medium Enterprises (SMEs) in the service industry. The study was quantitative, and a self-administered questionnaire was used to collect primary data from 396 SMEs in Kuala Lumpur and Selangor, Malaysia. The data was analyzed using PLS-SEM, and findings discovered that the proposed model explained 58.4% of the variance in the dependent variable which is considered at a strong level. The findings show that there is a positive significant relationship between performance expectancy, and government support for m-commerce adoption.
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Copyright (c) 2023 Syazwani Yahaya, Noraini Ahmad, Athirah Mohd Tan , Mohammad Arif Kamal
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