Digital Marketing Strategies for SMEs in Technology Sector in Malaysia

Alina Nurlan; Noraini Ahmad; Jugindar Singh Kartar Singh; Najla Shafighi

doi:10.21834/e-bpj.v9i27.5734

Authors

Alina Nurlan School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur,Malaysia
Noraini Ahmad School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur,Malaysia
Jugindar Singh Kartar Singh School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur,Malaysia
Najla Shafighi School of International Technology Transfer Management, BBW Hochschule University of Applied Science, Berlin, Germany

DOI:

https://doi.org/10.21834/e-bpj.v9i27.5734

Keywords:

Digital Marketing, Malaysian SMEs, Digital Marketing Strategies, Digital Marketing Channels

Abstract

This qualitative case study explores the efficacy of digital marketing (DM) techniques in Malaysian Small and Medium Enterprises (SMEs) within the technology sector. Employing semi-structured interviews with digital marketing specialists in Kuala Lumpur, the study, grounded in an interpretivist philosophy, aims to uncover challenges in DM implementation, assess its impact on product promotion, and identify tools enhancing effectiveness. Thematic analysis reveals trends, topics, and insights crucial for SMEs. Emphasizing data-driven decision-making and agility, the research underscores the significance of DM for SME success in Malaysia's evolving digital landscape. Recommendations address obstacles, fostering wise DM use and long-term competitiveness.

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