Role of Design Thinking in Socio-Technical Activity for Product Manufacturing

Nor Haliza Johari; Rusmadiah Anwar; Nor Nazida Awang; Liu Yang

doi:10.21834/e-bpj.v9i30.6201

Authors

Nor Haliza Johari National Design Centre, College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Rusmadiah Anwar National Design Centre, College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia
Nor Nazida Awang College of Creative Arts, Universiti Teknologi MARA Cawangan Perak, 32610 Seri Iskandar, Perak, Malaysia
Liu Yang Visual Communication Research, Heilongjiang University of Finance and Economics, Harbin, Heilongjiang Province, China

DOI:

https://doi.org/10.21834/e-bpj.v9i30.6201

Keywords:

Design Thinking, Socio-Technical Activity, Product Manufacturing

Abstract

Human interaction intensively impacts design in product manufacturing through design thinking, interpreted product recognition and perceptual product experience (PPE). While the dominant digitalization and artificial intelligence in generative design present significant opportunities for innovation and optimization, there is a gap in adopting holistic, human-centered approaches. Despite numerous advancements, these methods, including design thinking, are not widely practiced, and there is limited discussion on effective design methodologies. This research aims to address this issue by investigating the influence of human interaction on design processes, integrating socio-technical principles, and analyzing how product form affects user perception and recognition.

Author Biography

Nor Haliza Johari, National Design Centre, College of Creative Arts, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia

2nd affiliation

College of Creative Arts, Universiti Teknologi MARA Cawangan Perak, 32610 Seri Iskandar, Perak, Malaysia

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