Shaping Consumers’ Attitude and Purchase Intention towards Halal Sustainable Organic Food Products
DOI:
https://doi.org/10.21834/e-bpj.v9i30.6212Keywords:
Halal Sustainable Organic Food Products, Halal Awareness & Certification, Theory of Planned Behaviour, Purchase IntentionAbstract
Increased global recognition of organic food has prompted developed nations to adopt ecological agriculture concepts. This trend is also reflected within the sustainable Halal (permissible) organic food sector. This study examines whether Halal awareness, certification, social influences, and promotion affect consumers' attitude and subsequently, intention to purchase Halal organic food in Malaysia. Using convenient sampling technique, online surveys were conducted with 200 usable responses. A Smart PLS statistical software was used for data analyses. Results revealed that Halal awareness, certification, and social influence significantly affect attitudes, which, in turn, significantly influence consumers' intentions to purchase Halal organic food products. Implications are addressed.
References
Abdullah, K. M., Putit, L., Raji, M. N. A., & Yulia, C. (2023). Malaysian Consumers’ Acceptance of Indonesian Food Quality and Restaurant Attributes. International Journal of Academic Research in Business and Social Sciences, 13(5), 106–116. DOI: https://doi.org/10.6007/IJARBSS/v13-i5/17008
Afendi, N. A., Lina, F. & Darami, A (2014). Determinants of Halal Purchase Intention: Case in Perlis. International Journal of Business and Social Research. 4. 118-123. https://doi.org/10.18533/ijbsr.v4i5. 495
Ali, A., Ali, A., & Sherwani, M. (2017). Shaping Halal into A Brand? Factors Affecting Consumers’ Halal Brand Purchase Intention. Journal Of International Food & Agribusiness Marketing, 29(3), 234–259. https://doi.org/10.1080/08974438.2 017.1312657 DOI: https://doi.org/10.1080/08974438.2017.1312657
Ajzen, I. (2015). The theory of planned behaviour is alive and well, and not ready to retire: a commentary on Sniehotta, Presseau, and Araújo-Soares. Health psychology DOI: https://doi.org/10.1080/17437199.2014.883474
Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211. DOI: https://doi.org/10.1016/0749-5978(91)90020-T
Arif, S., & Sidek, S. (2015). Application of halalan tayyiban in the standard reference for determining Malaysian halal food. Asian Social Science, 11(17), 116. DOI: https://doi.org/10.5539/ass.v11n17p116
Ariffin, S. K. (2019a) Investigating Factors Affecting Consumer Purchase Intention Towards Halal Organic Food. Journal Of Entrepreneurship, Business & Economics
Ariffin, S. K., Mohsin, A. M. A., & Salamzadeh, Y. (2019b). Muslim Consumers’ Attitude Toward Non- Muslim’s Halal Food Operators: Evidence from Malaysia. Eurasian Business Perspectives, 53–66. DOI: https://doi.org/10.1007/978-3-030-18652-4_5
Arlisa, B. R., Ariyanti, M., & Hendayani, R. (2021). Factors influencing purchase intention for halal products. In Synergizing Management, Technology and Innovation in Generating Sustainable and Competitive Business Growth (pp. 23-27). Routledge. DOI: https://doi.org/10.1201/9781003138914-5
Aslan, H. (2023). The Influence of Halal Awareness, Halal Certificate, Subjective Norms, Perceived Behavioural Control, Attitude and Trust on Purchase Intention of Culinary Products among Muslim costumers in Turkey. International Journal of Gastronomy and Food Science, 32, 100726. DOI: https://doi.org/10.1016/j.ijgfs.2023.100726
Ayub, A. H., Nik Muhammad Naziman Y. H., & Samat M. F (2020). Factors Influencing Young Consumers’ Purchase Intention of Organic Food Product. Advance in Business Research International Journal, 4(1), 17-26, July 2020. ISSN 2462-1838. DOI: https://doi.org/10.24191/abrij.v4i1.10074
Bahrainizad, M., & Abedini, F. (2023). Investigating the Interaction Effects of Halal Label and Green Label by Price on the Purchase Intention of Halal Organic Food. Journal of Foodservice Business Research, 1(30) DOI: https://doi.org/10.1080/15378020.2023.2265797
Bashir, A. M., Bayat, A., Olutuase, S. O., & Abdul Latiff, Z. A. (2018). Factors Affecting Consumers’ Intention Towards Purchasing Halal Food in South Africa: A Structural Equation Modelling. Journal Of Food Products Marketing, 25(1), 26–48. https://doi.org/10.1080/10454446.2 018.1452813 DOI: https://doi.org/10.1080/10454446.2018.1452813
Chong, S. C., Yeow, C. C., Low, C. W., Mah, P. Y., & Tung, D. T. (2022). Non-Muslim Malaysians’ purchase intention towards halal products. Journal of Islamic Marketing, 13(8), 1751-1762. DOI: https://doi.org/10.1108/JIMA-10-2020-0326
Chua, X. Z., Chia, W. S., Lau, S. T., & Lee, S. L. (2017). Determinants of halal food choice among local non-Muslim tourists (Doctoral dissertation, UTAR).
Franke, G., & Sarstedt, M. (2019). Heuristics versus Statistics in Discriminant Validity Testing: A Comparison of Four Procedures. Internet Research, 29(3), 430-447. DOI: https://doi.org/10.1108/IntR-12-2017-0515
Garg, P., & Joshi, R. (2018). Purchase Intention Of “Halal” Brands In India: The Mediating Effect Of Attitude. Journal Of Islamic Marketing, 9(3), 683–694. DOI: https://doi.org/10.1108/JIMA-11-2017-0125
Hair, J., Risher, J., Sarstedt, M.,& Ringle, C. (2019), When to Use and How to Report the Results of PLS-SEM. European Business Review, 31(1), 2-24. DOI: https://doi.org/10.1108/EBR-11-2018-0203
Hair, J. F., Hult, T., Ringle, C., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (3rd ed.). Thousand Oaks, CA: Sage. DOI: https://doi.org/10.1007/978-3-030-80519-7
Henseler, J., Ringle, C., & Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modelling. Journal of the Academy of Marketing Science, 43(1), 115-135. DOI: https://doi.org/10.1007/s11747-014-0403-8
Hossain, M. T., Rahman, M. A., & Techato, K. (2019). Consumer Buying Behaviour and Social Responsibility in Respect of Organic Foods: Cross-Cultural Evidence. International Journal Of Agricultural Resources, Governance And Ecology, Inderscience Enterprises Ltd, Vol. 15(2), 145-164. DOI: https://doi.org/10.1504/IJARGE.2019.102169
Ismail, I., Abdullah, N. A. N., Ahmad, Z., & Sidek, N. L. (2018). Halal principles and halal purchase intention among Muslim consumers. In Proceedings of the 3rd International Halal Conference (INHAC 2016) (pp.131-138). Springer, Singapore. DOI: https://doi.org/10.1007/978-981-10-7257-4_12
Jammalamadaka, S. R., Taufer, E., & Terdik, G. H. (2021). On Multivariate Skewness and Kurtosis. Sankhya A, 83, 607–644. DOI: https://doi.org/10.1007/s13171-020-00211-6
Jannah, S. M., & Al-Banna, H. (2021). Halal Awareness and Halal Traceability: Muslim Consumers’ and Entrepreneurs’ perspectives. Journal of Islamic Monetary Economics and Finance, 7(2), 285-316. DOI: https://doi.org/10.21098/jimf.v7i2.1328
Kamalul Ariffin, S., Dihanan, N. N., & Abdul Wahid, N. (2019). Investigating the Factors Affecting Consumer Purchase Intention towards Halal Organic Food, Journal of Entrepreneurship, Business and Economics, 7(2), 162–188.
Kock, N. (2015). Common Method Bias in PLS-SEM: A Full Collinearity Assessment Approach. International Journal of e-Collaboration, 11(4), 1-10. DOI: https://doi.org/10.4018/ijec.2015100101
LaMarco, N. (2019). How Much Does Television Advertising Really Cost? Retrieved March 19, 2020, from https://smallbusiness.chron.com/much-television-advertising-really-cost-58718.htm
Lee, Sang Hyeop, Lee, Kai Sean, & Seong, Kong Check. (2017). Non-Muslim Customers’ Purchase Intention On Halal Food Products in Malaysia. https://doi.org/10.20878/cshr.2016. 22.1.012 DOI: https://doi.org/10.20878/cshr.2016.22.1.012012012
Li, S., & Jaharuddin, N. S. (2020). Identifying The Key Purchase Factors for Organic Food Among Chinese Consumers. Frontiers Of Business Research in China, 14(1). DOI: https://doi.org/10.1186/s11782-020-00093-3
Liang, A. R. D., Yang, W., Chen, D. J., & Chung, Y. F (2016). The Effect of Sales Promotions on Consumers’ Organic Food Response. British Food Journal, 119(6) DOI: https://doi.org/10.1108/BFJ-06-2016-0238
Mansor, T. R. T., & Daud, Z. (2020). The effects of entrepreneurial resources on the performance of Malay-Owned SME in the halal food industries in Malaysia. Journal of Global Business and Social Entrepreneurship (GBSE), 6(19), 9-22
Marmaya, N. H., Zakaria, Z., & Mohd Desa, M. N. (2019). Gen Y Consumers’ Intention to Purchase Halal Food In Malaysia: A Pls-Sem Approach. Journal Of Islamic Marketing, 10(3), 1003–1014. https://doi.org/10.1108/jima-08-2018-0136 DOI: https://doi.org/10.1108/JIMA-08-2018-0136
Mohd Suki, N., Majeed, A. and Mohd Suki, N. (2022). Impact of Consumption Values on Consumers’ Purchase of Organic Food and Green Environmental Concerns. Social Responsibility Journal, 18(6), 1128-1141. https://doi.org/10.1108/SRJ-01-2021-0026 DOI: https://doi.org/10.1108/SRJ-01-2021-0026
Nora, L., & Sriminarti, N. (2023). The Determinants of Purchase Intention Halal Products: Moderating Role of Religiosity. Journal of Consumer Sciences, 8(2), 220-233. DOI: https://doi.org/10.29244/jcs.8.2.220-233
Nurrachmi, I., Setiawan, S., & Saripudin, U. (2020). Motivation for purchasing halal products: the influence of religiosity, trust, and satisfaction. Humanities and Social Sciences Reviews, 8(5), 210-218. DOI: https://doi.org/10.18510/hssr.2020.8520
Pang, S. M., Tan, B. C., & Lau, T. C. (2021). Antecedents of Consumers’ Purchase Intention Towards Organic Food: Integration Of Theory Of Planned Behaviour And Protection Motivation Theory. Sustainability, 13(9), 5218. https: //doi.org/10.3390/su13095218 DOI: https://doi.org/10.3390/su13095218
Putit, L., Suki, A. A., Abdullah, M. F., Ahmad, N., Salleh, N. F., & Asmawi, N. H. (2021). Gravitating towards consumers’ use of contactless payment: A COVID 19 pandemic perspective. IBIMA Business Review, 2021, 2021. ID: covidwho-1395183 (Online) https://pesquisa.bvsalud.org/global- literature-on-novel-coronavirus-2019-ncov/resource/en/covidwho-1395183. . DOI: https://doi.org/10.5171/2021.679283
Putit, L. & Muhammad, N. S. (2015). Predictors of web-based transactions: Examining key variations within an intra-national culture. Advanced Science Letters, 21(6) DOI: https://doi.org/10.1166/asl.2015.6209
Ramadhani, K. (2022). Food Safety and Halal Issues in Food Aggregator Applications:“A Consumer's Point of View”. Jurnal Ilmiah Ekonomi Islam, 8(1), 21-27. DOI: https://doi.org/10.29040/jiei.v8i1.4392
Ramlan, N., Jeffrey, N. A. A., & Sahari, N. H. (2022). The Understanding Towards the Ingredients of the Imported
Ringle, C. M., Wende, S., & Becker, J. M. (2024). "SmartPLS 4." Boenningstedt: SmartPLS, http://www.smartpls.com
Riptiono, S. (2020). The Deeper of Consumer Knowledge towards Intention to Purchase Halal Food Products in Indonesia. Revista ESPACIOS. ISSN, 798, 1015.
Saleki, R., Quoquab, F., & Mohammad, J. (2020). Factor saffecting consumer's intention to purchase organic food: empirical study from Malaysian context. International Journal of Business Innovation and Research, 23(2), 183-204. DOI: https://doi.org/10.1504/IJBIR.2020.110096
Shahnia, C., Permana, D., Harini, S., Endri, E., & Wahyuningsih, M. (2024). The Effect of Halal Awareness, Halal Certification, and Social Servicecafe on Purchase Intention in Indonesia: The Mediating Role of Attitude. International Review of Management and Marketing, 14(3), 97-104. DOI: https://doi.org/10.32479/irmm.16186
Sohail, N., Haque, A., & Suki, A. B. A. (2022). The Influence of Knowledge, Innovation Compatibility and Social Influence on Adoption of Halal Cosmetics: An Empirical Evidence from Pakistan. Journal of Innovative Research and Publications, 2(5), 1-17 DOI: https://doi.org/10.51430/IJIRP.2022.25.001
Vizano, N. A., Khamaludin, K., & Fahlevi, M. (2021). The Effect of Halal Awareness on Purchase Intention of Halal Food: A Case Study in Indonesia. The Journal of Asian Finance, Economics and Business, 8(4), 441–453. https://doi.org/10.13106/JAFEB.2021
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 LENNORA PUTIT, Leylawati Joremi, Zaimy Johana Johan, Heny Hendrayati

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.