Viral Reactions, Legal Consequences: A case study of the 2024 Tangier sexual assault

Authors

  • Imane Alqaraoui Doctoral Student, Cadi Ayyad University, UCA, Faculty of Letters and Human Sciences, Languages and Humanities Laboratory, Avenue Abdelkrim Khattabi, Marrakech, Morocco
  • Fatima-Zohra Iflahen Full Professor, Cadi Ayyad University, UCA, Faculty of Letters and Human Sciences, Languages and Humanities Laboratory, Avenue Abdelkrim Khattabi, Marrakech, Morocco https://orcid.org/0000-0001-5653-0148

DOI:

https://doi.org/10.21834/e-bpj.v11i37.7958

Keywords:

Digital Activism, Public Discourse, Sexual Harassment, Morocco

Abstract

This study explores how digital activism shaped public discourse around the 2024 Tangier sexual assault case, involving a young woman assaulted by minors, and whether it translated into meaningful legal change. Guided by feminist theory, the research employs thematic analysis of highly viewed TikTok videos to identify recurring themes, assess legal outcomes, and determine the benefits and limits of digital activism. Findings show that cyberactivism increases visibility, mobilizes youth, and counters victim-blaming, but struggles to shift norms, fuels divisions, and shows constraints in producing lasting structural change.

References

Amezoirou, R. (2024). The New Media and the Empowerment of Moroccan Women. The International Journal of Cross-Cultural Communication and Media Studies, 1(2), Article 2. https://doi.org/10.34874/PRSM.cms-vol1iss2.1262

Butler, J. (1999). Gender Trouble: Feminism and the Subversion of Identity. mRoutledge.

Chafai, H. (2020). Everyday gendered violence: Women’s experiences of and discourses on street sexual harassment in Morocco. The Journal of North African Studies. https://doi.org/10.1080/13629387.2020.1743184 DOI: https://doi.org/10.1080/13629387.2020.1743184

Gill, R. (2007). Gender and the Media. Polity Press.

Hooks, B. (1984). Feminist Theory from Margin to Center (4. pr). South End Pr.

Human Rights Watch. (2018, February 26). Morocco: New Violence Against Women Law. https://www.hrw.org/news/2018/02/26/morocco-new-violence-against-women-law

Jackson, S. J., Bailey, M., & Welles, B. F. (2020). #HashtagActivism: Networks of Race and Gender Justice. The MIT Press. DOI: https://doi.org/10.7551/mitpress/10858.001.0001

https://direct.mit.edu/books/monograph/4597/HashtagActivismNetworks-of-Race-and-Gender-Justice

Jaloza, S. (2020). Empty Streets, Active Feeds: Moroccan Youth Activism in the Age of Social Media. Independent Study Project (ISP). https://digitalcollections.sit.edu/isp_collection/3364

Joyce, M. (2010). Digital Activism Decoded: The New Mechanics of Change. Open Society Foundations.

Kemp, S. (2025, March 3). Digital 2025: Morocco. DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2025-morocco

Kimmel, M. (2016). The Gendered Society (6th ed.). Oxford University Press.

Moffett, K. W., & Rice, L. L. (2024). TikTok and Civic Activity Among Young Adults. Social Science Computer Review, 42(2), 535–553. https://doi.org/10.1177/08944393231188470 DOI: https://doi.org/10.1177/08944393231188470

Sorce, G., & Dumitrica, D. (2022). Transnational dimensions in digital activism and protest. Review of Communication, 22(3), 157–174. https://doi.org/10.1080/15358593.2022.2107877 DOI: https://doi.org/10.1080/15358593.2022.2107877

The Advocates for Human Rights, & MRA Mobilising for Rights Associates. (2020). Morocco’s Compliance with the Convention on the Elimination of All Forms of Discrimination Against Women. https://www.theadvocatesforhumanrights.org/Res/ahr_mra_morocco_loi_final_2.pdf

Touati, Z., & Atifi, H. (2022). Mobilisations des Femmes, Médiatisations Numériques et Emergence de l’Activisme par le Bas en Tunisie et au Maroc. ESSACHESS – Journal for Communication Studies, 15(2), Article 2(30). https://www.essachess.com/index.php/jcs/article/view/565

UN Women. (2024, June 27). FAQs: Types of violence against women and girls. UN Women – Headquarters. https://www.unwomen.org/en/articles/faqs/faqs-types-of-violence-against-women-and-girls

Downloads

Published

2026-06-19

How to Cite

Alqaraoui, I., & Iflahen, F.-Z. (2026). Viral Reactions, Legal Consequences: A case study of the 2024 Tangier sexual assault. Environment-Behaviour Proceedings Journal, 11(37), 159–164. https://doi.org/10.21834/e-bpj.v11i37.7958

Most read articles by the same author(s)