The Readiness of Academicians in Sustaining SMEs Edutourism Projects in Malaysia

Herwina Rosnan; Nuraisyah Chua Abdullah

doi:10.21834/e-bpj.v3i8.1406

Authors

Herwina Rosnan Arshad Ayub Graduate Business School, Universiti Teknologi MARA Shah Alam, Selangor. Malaysia.
Nuraisyah Chua Abdullah Faculty of Law, Universiti Teknologi MARA, 40450. Shah Alam. Selangor, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v3i8.1406

Keywords:

Academicians' Behaviour, SMEs Edutourism Projects, Globalization, Public Universities

Abstract

Edutourism initiatives in Malaysia started in 2015. It was envisaged that edutourism will affect all actors positively. However, the outcome is less than expected. The study investigates the challenges faced by the public universities in materializingedutourism initiatives. Primary data was collected through interviews with the operator/players in selected public universities. The major hindrances to edutourism are related to the readiness of academicians involved in edutourism projects, lack of incentives, and universities policies and procedure. This study contributes to an in-depth understanding of challenges in organizing edutourism. The findings would lead to further improvement of edutourism initiates and efforts.

Author Biography

Herwina Rosnan, Arshad Ayub Graduate Business School, Universiti Teknologi MARA Shah Alam, Selangor. Malaysia.

Deputy Director, Community Network Centre

Office of Industry, Community and Alumni Network

UiTM Shah Alam

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