The Readiness of Academicians in Sustaining SMEs Edutourism Projects in Malaysia


  • Herwina Rosnan Universiti Teknologi MARA
  • Nuraisyah Chua Abdullah Faculty of Law, Universiti Teknologi MARA, 40450. Shah Alam. Selangor



Academicians’ Behaviour, SMEs Edutourism Projects, Globalization, Public Universities


Edutourism initiatives in Malaysia started in 2015. It was envisaged that edutourism will affect all actors positively. However, the outcome is less than expected. The study investigates the challenges faced by the public universities in materializingedutourism initiatives. Primary data was collected through interviews with the operator/players in selected public universities. The major hindrances to edutourism are related to the readiness of academicians involved in edutourism projects, lack of incentives, and universities policies and procedure. This study contributes to an in-depth understanding of challenges in organizing edutourism. The findings would lead to further improvement of edutourism initiates and efforts.

eISSN: 2398-4287© 2018. The Authors. Published for AMER ABRA cE-Bsby e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license ( Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, UniversitiTeknologi MARA, Malaysia.


Author Biography

Herwina Rosnan, Universiti Teknologi MARA

Deputy Director, Community Network Centre

Office of Industry, Community and Alumni Network

UiTM Shah Alam


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How to Cite

Rosnan, H., & Abdullah, N. C. (2018). The Readiness of Academicians in Sustaining SMEs Edutourism Projects in Malaysia. Environment-Behaviour Proceedings Journal, 3(8), 89-94.



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