Public Perceptions and Behaviours towards Bicycle Sharing Offered by SMEs as a Mode of Transportation and the Way Forward

Herwina Rosnan; Nuraisyah Chua Abdullah

doi:10.21834/e-bpj.v3i8.1411

Authors

Herwina Rosnan Arshad Ayub Graduate Business School, Universiti Teknologi MARA, 40450 Shah Alam Selangor, Malaysia
Nuraisyah Chua Abdullah Faculty of Law, Universiti Teknologi MARA, 40450 Shah Alam Selangor, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v3i8.1411

Keywords:

Bicycle Sharing, Public Transportation, Quality of Life, Malaysia

Abstract

Bicycle sharing has gained popularity across the world especially in developed countries. Bicycle sharing is a non-polluting and healthy mode of transportation. Compared to motorised mode of transportation, bicycle sharing is seen as a good alternative for the environment. Particularly in urban areas where pollution from vehicles' emission is a concern. Bicycle sharing is relatively new to Malaysian citizens. Hence, the primary objective of the study is to examine public perceptions towards bicycle sharing. Primary and secondary data was collected and analysed. The findings indicate that the public do not really appreciate the concept of bicycle sharing. Policy can be directed towards supporting bicycle sharing.

Author Biography

Herwina Rosnan, Arshad Ayub Graduate Business School, Universiti Teknologi MARA, 40450 Shah Alam Selangor, Malaysia

Deputy Director, Community Network Centre

Office of Industry, Community and Alumni Network

UiTM Shah Alam

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