The Internationalization of Online Video Content Industry: An Analysis of the Behaviour of Consumers and Content Providers

Herwina Rosnan; Nuraisyah Chua Abdullah

doi:10.21834/e-bpj.v3i8.1407

Authors

Herwina Rosnan Arshad Ayub Graduate Business School, Universiti Teknologi MARA, 40450 Shah Alam Selangor, Malaysia
Nuraisyah Chua Abdullah Faculty of Law, Universiti Teknologi MARA, 40450 Shah Alam Selangor, Malaysia

DOI:

https://doi.org/10.21834/e-bpj.v3i8.1407

Keywords:

Online Video Content, Global Content Industry, Consumer's Behaviour, Content Providers' Behaviour

Abstract

Online video content has received great demand worldwide. It provides consumers with the liberty to choose what, when and how they want to view film content. The concern is on whether the new trend affects the behaviour of local consumers and local content providers. Hence, the main objective of this paper is to investigate how consumer preferences are altered and how consumers' new preferences affect local businesses. Primary data through interview with selected local content providers and secondary data were collected and analysed. The findings show that the traditional and online content providers are affected by the internationalization of this industry.

Author Biography

Herwina Rosnan, Arshad Ayub Graduate Business School, Universiti Teknologi MARA, 40450 Shah Alam Selangor, Malaysia

Deputy Director, Community Network Centre

Office of Industry, Community and Alumni Network

UiTM Shah Alam

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