Interplay of National and Corporate Cultures: A Japan–Malaysia comparison

Noraini Ahmad; Kizuna Kuramoto; Nor Azrul Mohd Zin; Muhammad Shahid Khan

doi:10.21834/e-bpj.v10i33.7192

Authors

Noraini Ahmad School of Business, Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia
Kizuna Kuramoto School of Business Asia Pacific University of Technology & Innovation, Kuala Lumpur, Malaysia
Nor Azrul Mohd Zin Fakulti Sains Sosial & Kemanusiaan, Universiti Kebangsaaan Malaysia
Muhammad Shahid Khan Business School, Suan Sunandha Rajabhat University, Thailand

DOI:

https://doi.org/10.21834/e-bpj.v10i33.7192

Keywords:

National culture, Corporate culture, Multinational corporation, Context

Abstract

This study explores how national cultures influence corporate cultures in Japan and Malaysia using secondary data—a method that minimizes bias from small samples or personal perspectives. By analyzing keywords in the visions, missions, and values of 90 multinational corporations’ websites, the research identifies cultural patterns across a developed and a developing nation. The findings affirm past studies, showing that national culture shapes corporate behavior. It also highlights the need for international companies to clearly communicate shared values to culturally diverse employees to achieve organizational goals. Secondary data proved effective in capturing cultural characteristics accurately.

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