Interplay of National and Corporate Cultures: A Japan–Malaysia Comparison

Abstract

This study explores how national cultures influence corporate cultures in Japan and Malaysia using secondary data—a method that minimizes bias from small samples or personal perspectives. By analyzing keywords in the visions, missions, and values of 90 multinational corporations’ websites, the research identifies cultural patterns across a developed and a developing nation. The findings affirm past studies, showing that national culture shapes corporate behavior. It also highlights the need for international companies to clearly communicate shared values to culturally diverse employees to achieve organizational goals. Secondary data proved effective in capturing cultural characteristics accurately.