Acceptance of Technology as a Mechanism in Enlightening the Relationship between Technology Readiness Index and Academician’s Loyalty
DOI:
https://doi.org/10.21834/e-bpj.v10iSI31.6931Keywords:
Loyalty, Acceptance of Technology, Technology ReadinessAbstract
This study aims to explore the effects of the Technology Readiness Index (TRI) (optimism, innovativeness, discomfort, and insecurity) on loyalty via the acceptance of technology use. This study was conducted among 206 academicians using Partial Least Squares with Structural Equation Modeling (PLS-SEM) analysis via a purposive sampling technique. The result reveals 1)optimism and innovativeness have significant positive effects on acceptance of technology; 2)insecurity and discomfort have a significant negative effect; and 3)the effects of acceptance of technology towards loyalty also have a significant positive effect, allows this study to conclude that acceptance of technology significantly mediates the relationship.
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