Excessive Pricing by SMEs: A Comparative Approach of Legislators’ Behaviour and Sellers’ Behaviour


  • Nuraisyah Chua Abdullah Faculty of Law, Universiti Teknologi MARA Shah Alam Malaysia
  • Herwina Rosnan Arshad Ayub Graduate Business School, Universiti Teknologi MARA Shah Alam. Selangor.




Pricing, Anti-Profiteering, Legislators’ Behaviour, Sellers’ Behaviour


SMEs contributes 98% job opportunities in Asian businesses. However, SMEs' lack of legal knowledge on how to do business, including the issue of pricing, led to its slow growth. The legislators' behaviour of intervention or non-intervention against excessive pricing across the world reveals a spectrum of enforcement policies ranging from a clear non-interventionist approach to a moderate attitude towards the practice of the SME sellers. This paper discusses the legal aspects of excessive pricing in Malaysia where an anti-profiteering rule is provided in comparison with selected countries. Proper understanding would enable the SMEs to remain internationally competitive in the industry.

eISSN: 2398-4287© 2018. The Authors. Published for AMER ABRA cE-Bsby e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, UniversitiTeknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/e-bpj.v3i8.1388


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How to Cite

Abdullah, N. C., & Rosnan, H. (2018). Excessive Pricing by SMEs: A Comparative Approach of Legislators’ Behaviour and Sellers’ Behaviour. Environment-Behaviour Proceedings Journal, 3(8), 109-114. https://doi.org/10.21834/e-bpj.v3i8.1388

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