Language Choice and Preferences: Mapping the linguistic landscape of Sentul, Malaysia

Authors

  • Nur Hidayatulshima Omar Academy of Language Studies, Universiti Teknologi MARA Cawangan Melaka, KM26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia
  • Aini Andria Shirin Anuarudin Academy of Language Studies, Universiti Teknologi MARA, 40450 Shah Alam, Selangor, Malaysia.
  • Misyana Susanti Husin @ Ma’mor Academy of Language Studies, Universiti Teknologi MARA Cawangan Melaka, KM26 Jalan Lendu, 78000 Alor Gajah, Melaka, Malaysia
  • Kamisah Ariffin Academy of Language Studies, Universiti Teknologi MARA Cawangan Pahang, Bandar Jengka, 26400 Bandar Tun Razak, Pahang, Malaysia

DOI:

https://doi.org/10.21834/ebpj.v5iSI3.2529

Abstract

The study attempts to map the linguistic landscape of Sentul, the new urban area of Kuala Lumpur. It aims to examine the preferred language of shop signs in the area. Data were collected primarily from visible shop signs and categorized through a sign coding scheme based on Sunwani’s (2005) model. The analysis indicates that the area preferred a mixture of English, BM, and Chinese for the shop signs. The findings show diverse factors govern the choice of language use on the shop signs attributed to identity, nature of business owners, and shop location.

Keywords: Linguistic Landscape; Shop sign; Multilingual; Language Learning

eISSN: 2398-4287© 2020. The Authors. Published for AMER ABRA cE-Bsby e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v5iSI3.2529

Published

2020-12-28

How to Cite

Omar , N. H. ., Anuarudin, A. A. S. ., Husin @ Ma’mor, M. S. ., & Ariffin , K. . (2020). Language Choice and Preferences: Mapping the linguistic landscape of Sentul, Malaysia. Environment-Behaviour Proceedings Journal, 5(SI3), 25-30. https://doi.org/10.21834/ebpj.v5iSI3.2529

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