State of Art of the Persuasive Technology using Social Media  for Behaviour Change in Malaysia

Mohammad Syukran  Kamalruzzaman; Sharkawi  Che Din; Anuar  Mohd Yusof; Nik Atilla Atasha  Shamsuddin

doi:10.21834/ebpj.v6iSI6.3035

Authors

Mohammad Syukran Kamalruzzaman Universiti Malaysia Kelantan, Locked Bag Number 1, Bachok 16300 Kelantan, Malaysia
Sharkawi Che Din Faculty of Art & Design, Universiti Teknologi MARA, Shah Alam 40450 Selangor, Malaysia
Anuar Mohd Yusof
Nik Atilla Atasha Shamsuddin

DOI:

https://doi.org/10.21834/ebpj.v6iSI6.3035

Keywords:

Persuasive technology, behavioural change, social media

Abstract

Persuasive technology is an evolving form of behaviour change agent that is becoming more popular with the emergence of social media. In 2020, 81% of Malaysians are active social media users who contribute to the escalation of behavioural changes using online platforms. This paper provides a verifiable review of 10 years of persuasive technology using social media for Malaysian healthcare and behavioural changes with the concern to (1) reviewing the effectiveness of persuasive technology using social media to behaviour changes, (2) outlining the technology methods, research methods, strategies, theories and targeted behaviour (3) stating the issues regarding the studied persuasive technologies and (4) highlighting the future research recommendation.

Keywords: Persuasive technology, behavioural change, social media

eISSN: 2398-4287 Â© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peerâ€“review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v6iSI6.3035