Strategies among Women Entrepreneurs to cope and Sustain Businesses: A systematic literature review

Abstract

Pursuing career in entrepreneurship is a big challenge for women during an economic crisis. The objective of this paper is to analyse the strategy of women entrepreneurship towards the challenging environment to achieve sustainable development. This paper reviews the existing article journal, research papers and case studies on the theory of woman entrepreneurship using the review protocol to analyse the business framework used during the crisis time. This paper analyses several strategies to be implemented by the women entrepreneurs that are hoped to contribute a framework for the interested parties to exercise the methods to create longevity of the business.

Keywords: Women Entrepreneurs; Sustain Business; Strategies

eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v7i20.3325