Malaysian Consumers’ Reliance on Food Date Label

Abstract

This study investigates Malaysian consumers’ reliance on food date label. Food regulations in most countries adopt food date labelling as indicator of safety, quality, and fitness. Open date labelling approach is used to supply the information to the consumers in making decision to purchase and when to consume the food. Despite its importance, there is yet a study on Malaysian consumers’ reliance on food date label. This study conducted a nationwide survey on 460 Malaysian consumers using convenience sampling technique. The findings of this study help towards the development of food information law and policy in Malaysia.

Keywords: Food information, date label; consumers; reliance

eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.

DOI: https://doi.org/10.21834/ebpj.v7iSI7.3820